... Access Research Already a Gartner client? To support sales and drive revenue, product marketing leaders and their teams must create narratives to move engaged buyers forward toward purchase. This research offers an approach to craft compelling stories that support the critical solution evaluation and ...
Analyst(s): Kip Martin
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Access Research Already a Gartner client? Despite cyber risk being a top priority for executives today, security and risk management leaders still struggle to build a clear and defensible business case for security program investments. This research will help them translate the benefits of cybersecuri ...
... Digital marketplaces are a growth engine for technology and service providers, but they are evolving rapidly. To realize this growth opportunity, product managers must adapt marketplace innovations like shopping assistants, AI agent marketplaces, product and service bundles, and embedded marketplace ...
... Simply switching on planning technology isn’t enough to realize the business benefits. Supply chain technology leaders can learn how MSD overcame its data inaccuracies and increased adoption of a new SCP solution through change management and continuous improvement. Case Overview Gartner Recommended R ...
... HRBPs often struggle to align new HR tech with business needs, which leads to low adoption. This toolkit offers a structured approach to planning for successful, high-impact HR tech projects. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...
... Selecting the right implementation partner for procurement technology is vital for success. Procurement leaders often struggle to find partners that fit their organizational needs. This research offers guidance to identify suitable partners for successful procurement technology implementations. Overv ...
... This research provides evaluation criteria for comparing server virtualization platforms like Broadcom VMware vSphere and Microsoft Hyper-V. Infrastructure architects should use these criteria to assess current production platforms or as a foundation for an RFP to evaluate alternatives. Overview Solut ...
... Without a formal framework, status reports may often lack consistency, resulting in varied presentations and unclear calls to action for the board. This research offers tech CEOs a definite set of board rules to structure board presentations, ensuring effective deliberation and clear communication. O ...
Analyst(s): Tech CEO Research Team | Paramita Chatterjee