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Research Apr 2025
... Access Research Already a Gartner client? The human element is the primary contributor to data breaches. This research introduces cybersecurity leaders to Gartner’s PIPE Framework to help exceed ineffective legacy security awareness programs and foster a security-conscious corporate culture that reduc ...

Analyst(s):   Richard Addiscott
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Premium Research May 2025
... Supply chain leadership plays a critical role in driving business transformation. This episode of the Supply Chain Podcast explores Henkel’s journey to balance scale with market agility during its business transformation and how CSCOs can achieve similar results. Gartner Research ...

Analyst(s):   Thomas O'Connor
Premium Research Apr 2025
... Over 70% of media and communications industry buyers will change external service providers, abandoning providers without prebuilt assets. Product leaders in consulting, outsourcing, or digital product engineering can use this research to assist clients with asset-based services. Gartner Research ...

Analyst(s):   Jouni Forsman
Premium Research Apr 2025
... Data and analytics leaders need to build effective teams that combine current and future expert roles as they need to deliver data-driven insights and support decision making for their enterprise, in the age of AI. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jorg Heizenberg
Premium Research Apr 2025
... Traditional GTM models are losing effectiveness due to shifting buyer behavior. Meanwhile, agentic AI offers new options for scalable sales and marketing that increase efficiency and effectiveness. This presentation provides tech CEOs with an executive overview of the next-generation GTM model. Overv ...

Analyst(s):   Michele Buckley
Premium Research Apr 2025
... データ資産の獲得は、企業のデジタル戦略における中核的要素になりつつある。しかし、特に競争的で時間の制約のあるM&Aプロセスにおいては、データ資産の評価は複雑になる。本リサーチノートでは、データ資産主導のビジネスにおけるデュー・デリジェンスで最も重要な事項を明らかにする。 詳細 推奨リサーチ 根拠 Gartner Research ...

Analyst(s):   Kentaro Shikanai
Premium Research Apr 2025
... In today’s competitive marketplace, product teams face challenges in reaching and engaging their target customers. Chief product officers can take a two-pronged approach to tackle this challenge head-on, ensuring their products reach and engage the right audience. Overview Introduction Analysis Gartner ...

Analyst(s):   Robin Schumacher
Premium Research May 2025
... Sellers struggle to engage effectively with digitally driven buyers, resulting in missed opportunities. CSOs can deploy digital sales rooms early in the sales process to streamline discovery and facilitate buying group consensus, leading to faster sales cycles and higher win rates. Case Overview Probl ...

Analyst(s):   Colleen Giblin
Premium Research Apr 2025
... Building GenAI applications requires the adoption of AI-native software engineering and complementary skills such as data curation, adaptive dynamics and LLM system evaluation. This research identifies the essential skills software engineers should learn to deliver GenAI-powered software. Key Finding ...

Analyst(s):   Erin Khoo
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