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Premium Research May 2025
... To maximize brand relevance, CMOs in healthcare-focused organizations must anchor their marketing efforts in critical moments across the patient journey. Use this research to better understand how patients currently think and feel, and how to best facilitate meaningful journeys. Overview Introduction A ...

Analyst(s):   Chris Beland
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Premium Research Apr 2025
... Executive FastStart™ helps new chief procurement officers make a quick impact and deliver in their first year across four focus areas. CPOs can use Gartner tools and new-to-role transition insights to effectively meet expectations, manage risk and build their executive brand. About the Speaker Session ...

Analyst(s):   Fareen Mehrzai
Premium Research May 2025
... In the 2024 Gartner Buying from SaaS Startups and Midsize Providers Survey, 75% of respondents said their selected provider was very or completely involved in building a business case for the purchase. To accomplish this at scale, product marketing leaders should invest in value management technolog ...

Analyst(s):   David Yockelson
Research May 2025
... Access Research Already a Gartner client? The head of infrastructure platforms faces challenges in aligning initiatives with business goals and managing resistance to change. Use this guidance to adopt strategies for stakeholder engagement, role clarity, and quick wins to enhance infrastructure maturi ...

Analyst(s):   Dennis Smith
Research May 2025
... Access Research Already a Gartner client? Healthcare providers need new technologies to improve operating margins, excel in patient experience and improve clinical workforce productivity. This demand leads to investments in areas like AI, cloud and security. Product leaders should use these survey ins ...

Analyst(s):   Jonathan Rivera
Premium Research May 2025
... Subscription pricing, democratization of technology, product-led growth (PLG)/freemium products, and shifting user behavior toward AI has tech buyers and providers struggling with user adoption. Tech CEOs experiencing slow growth or customer churn should use this presentation to advance a continuous ...

Analyst(s):   Craig Roth
Premium Research May 2025
... Digital marketing leaders recognize social media marketing is critical to achieving their goals, but poorly defined goals and metric leads to ineffective strategies. Use our four-step formula to refine your social media marketing strategy and focus your efforts. Overview Introduction Analysis Contributo ...

Analyst(s):   Claudia Ratterman
Premium Research May 2025
... Higher education CIOs are exploring AI but often lack a clear strategy to deliver successful institutional outcomes. CIOs can use the downloadable slides to fast-track their AI strategy, define the AI vision and align that vision with institutional goals. Gartner Research ...

Analyst(s):   Tony Sheehan
Premium Research May 2025
... Effective cybersecurity leaders invest time in engaging with other executives to widen their influence on risk decision making. This research outlines three practical, real-world examples for cybersecurity leaders to maximize their engagement with C-level executives. Overview Introduction Analysis Gartn ...

Analyst(s):   Phillip Shattan
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