... For complex B2B technology and service providers, measuring content operations requires moving from siloed data and vanity metrics to a unified, outcome-focused framework powered by AI. Demand generation leaders must adopt a cohesive analytics strategy and use AI to track and optimize content invest ...
Analyst(s): Isoke Mitchell
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Creating measurement reports that resonate with stakeholders and inform future strategy is a perennial challenge for Communications. These insights teach CCOs how tailored, audience-focused reporting can strengthen their credibility and demonstrate Communications’ strategic value. Overview Introductio ...
... Organizations struggle to scale internal mobility due to fragmented systems and low visibility of opportunities. Talent management leaders should use AI-enabled internal talent marketplace resources to assess readiness, align stakeholders, choose the right vendor and drive sustained adoption. Analysi ...
... As organizations prioritize cost optimization, talent management leaders must strengthen internal mobility to improve workforce efficiency. Use these resources to implement mobility strategies that reduce external hiring costs, boost productivity and retain critical skills. Analysis Research Highlight ...
... Navigating U.S. policy changes around corporate diversity, equity and inclusion initiatives is a stated priority for general counsel. With the DOJ’s new expectations on eliminating unlawful discrimination, GC can review and revise plans on relevant corporate programs to ensure compliance. Gartner Res ...
... Global insourced centers face an evolutionary imperative, driven by the VUCA landscape and advancements in AI. CIOs and innovation leaders aiming to transform their GICs to strategic assets have four plausible future trajectories to follow, focusing on value, innovation and resilience. Overview Strate ...
... AI empowers user experience by enabling broader contributions while freeing practitioners for high-value work. Software engineers should balance AI-augmented UX tooling with human insight across user research, UI design and front-end development to accelerate product delivery and create better UX. Ov ...
... AI assistants and agents are transforming multichannel marketing hubs, enabling a wider range of marketing organizations to deliver high-scale, personalized engagement. CMOs who champion agentic orchestration will be best-positioned to achieve greater results and improve agility through MMH investme ...
... Driven by the need for frequent, high-quality software releases, teams turn to generative AI for test case creation, but human expertise is critical to balance the limitations of such tools. Software engineers must understand GenAI tools’ boundaries and leverage efficiencies while minimizing risks. O ...