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Research Jul 2025
... Access Research Already a Gartner client? Edge computing deployments are growing, usually led by LOB technologists, and I&O is rarely involved early in the process even though their experience is critical for driving efficiency in standards, architecture, management and security. Here are five things ...

Analyst(s):   Thomas Bittman
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Premium Research Jul 2025
... Buying sales software is a critical corporate initiative involving multiple functions including the CEO. Product leaders who do not align their go-to-market strategies with the market imperative to leverage AI and the competitive advantages of a broad sales platform risk revenue stagnation. Overview C ...

Analyst(s):   Roland Johnson
Premium Research Jul 2025
... Asset-intensive operational technology industries — such as manufacturing, oil and gas and utilities — struggle to implement AI in complex OT environments due to the lack of a structured approach. This research offers technical professionals a five-step roadmap to implement AI (including generative ...

Analyst(s):   Sushovan Mukhopadhyay
Premium Research Jul 2025
... When companies use a combination of digital and seller interactions to advance B2B buyer journeys, they are more likely to exceed their profit goals. This research helps CMOs develop omnichannel buyer journeys by collaborating with sales on journey mapping, messaging and content. Overview Conclusion Ga ...

Analyst(s):   Martin DeWitt
Premium Research Jul 2025
... Business orchestration and automation technologies (BOAT) unify automation, orchestration and AI agents to drive autonomous operations. This research presentation shows how BOAT aligns with agentic automation, key capabilities and potential vendors to help craft a forward-looking technology strategy ...

Analyst(s):   Saikat Ray
Premium Research Jul 2025
... Product marketing leaders capture and define target segments and ICPs by depending heavily on win-loss and historical insights to validate decisions. To target future growth, validation strategies must also include forward-looking predictive analytics and profitability metrics, martech-driven modeli ...

Analyst(s):   Suzanne White
Research Jul 2025
... Access Research Already a Gartner client? 生成AIを活用し、より良いビジネス成果を出す能力と意欲は、企業における今後10年間の成功を決定付ける要因となる。生成AIの可能性を最大限に引き出すために、CIOは他のCxOと協力し、ユースケースの特定、テクノロジへの精通、プロンプトの作成、生成結果の判別に関する従業員のスキルを強化する必要がある。 要約 戦略的プランニングの仮説事項 はじめに 分析 根拠 推奨リサーチ Gartner Research ...

Analyst(s):   Eri Hariu
Premium Research Jul 2025
... Heads of ERM can follow four time-saving steps to frame prompts effectively and then guide, ask and refine a large language model to provide constructive feedback on the actionability and consumability of their risk reports. Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Ben Fisher
Research Jul 2025
... Access Research Already a Gartner client? Many CMOs see personalization as a critical capability gap to achieving their business goals. Direct your personalization investments more confidently by seeing how your peers are approaching budget allocations, technology adoption and talent management to ens ...

Analyst(s):   Janine Kanters
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