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Premium Research Aug 2025
... Organizations create online customer community forums to boost customer engagement, but these forums often lack complete, accessible information. Customer service and support leaders can use this research to improve community content and navigation, bettering self-service and customer engagement. Ove ...

Analyst(s):   Aman Jagdev
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Premium Research Aug 2025
... Customer segmentation allows commercial organizations to deliver a tailored sales approach at scale. Chief sales officers can use this research to understand how to segment customers according to how and why they buy. Gartner Research ...

Analyst(s):   Kelly Fischbein
Premium Research Aug 2025
... Executives with a communications strategy are more likely to feel supported, which in turn is associated with high-performing executive communications. This research will help CCOs understand the essential and progressive elements required for an effective executive communications strategy. Overview C ...

Analyst(s):   Priyanka Parthasarathi
Premium Research Aug 2025
... During times of rapid innovation and economic uncertainty, recruiting leaders must make strategic decisions on where to invest limited resources. This guide helps leaders build a recruiting technology roadmap to align investments with business goals and identify best-fit technologies to prioritize. O ...

Analyst(s):   Dominique Karesh
Research Aug 2025
... Access Research Already a Gartner client? Economic and geopolitical volatility is forcing organizations to cut costs, but outdated cost optimization models threaten sustained growth. CFOs must differentiate the cost structure to align cost-cutting and investment funding decisions based on their impact ...

Analyst(s):   Michelle Carlsen
Premium Research Aug 2025
... Future-proofing an enterprise application ecosystem requires early identification of challenges to prepare for disruptions. This research equips enterprise applications leaders with foresight on disruptions related to connectivity, policy, regulation and sustainability, along with actions to mitigat ...

Analyst(s):   Neha Ralhan
Premium Research Aug 2025
... Traditional business models assume human buyers. Agentic AI changes everything as agents discover, negotiate and transact autonomously. Tech CEOs must act now to build autonomous business models for agentic customers and capture value in the 18-month positioning window before standards lock-in. Overv ...

Analyst(s):   Mark Petty
Premium Research Aug 2025
... As organizations accelerate GenAI adoption, governing data used in AI is a common challenge. Data governance technology is rapidly incorporating GenAI capabilities to assist organizations with identifying and governing critical data used by GenAI. D&A leaders need to understand how these capabilitie ...

Analyst(s):   Stephen Kennedy
Premium Research Aug 2025
... Financial services institutions invest heavily in CRM platforms, yet many sales executives in banking and insurance lack confidence in their tech stack’s ability to drive growth. Financial services leaders can use these implementation best practices to deliver valued sales technology. Overview Introdu ...

Analyst(s):   Van To
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