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Research Jun 2025
... Access Research Already a Gartner client? Simple firmographic segmentation of retailers limits sales and marketing effectiveness, wastes resources on poor-fit prospects and misses profitable opportunities. Product leaders can use this research to develop narrow segmentation to target prospects that ar ...

Analyst(s):   Hanna Karki
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Premium Research Jun 2025
... WiseTech Global has announced an agreement to acquire e2open Parent Holdings. e2open is featured in the Magic Quadrant for Transportation Management Systems. Supply chain technology leaders considering e2open should assess the acquisition’s impact in their vendor evaluation. Key Background Considerati ...

Analyst(s):   Brock Johns
Premium Research May 2025
... AI’s role in optimizing operations is expanding as the digital journey progresses for downstream oil and gas. Generative AI, agentic AI and multiagent systems are at the frontier of innovation. CIOs can use this research to inform early adoption of these AI applications, capturing substantial value. ...

Analyst(s):   Ricardo Chang
Premium Research Jun 2025
... Customer fulfillment leaders are tasked with driving productivity and efficiency while being pressured to reduce costs. This leads many to assess automation for their order-to-cash processes. For true transformation, they must first understand current capabilities and opportunities for cross-functio ...

Analyst(s):   Kevin Otto
Premium Research Jun 2025
... To future-proof web development and reduce dependency-related risks, software engineers should prioritize standards-based frontend development over framework-first approaches. Leveraging modern browser capabilities enables the creation of more maintainable, portable and efficient application code. Ov ...

Analyst(s):   Danny Brian
Premium Research Jun 2025
... The University of South Florida designed an AI enablement program to enhance AI adoption, operational efficiencies and service quality. Higher education CIOs should review how USF embedded GenAI into operations, empowered stakeholders and ensured ethical, appropriate AI use to drive AI change. Case O ...

Analyst(s):   Tony Sheehan
Premium Research Jun 2025
... Organizations frequently prioritize small digital investments with limited returns due to challenges in identifying and funding larger transformational initiatives. This research aids portfolio management leaders in optimizing funding strategies to support significant digital technology investments ...

Analyst(s):   James Boyle
Research Jun 2025
... Access Research Already a Gartner client? Enterprise communication services are evolving as businesses adopt AI, digital transformation and cloud-first strategies. CIOs should use this Hype Cycle to gauge the pace and viability of maturing and emerging products and services to inform and adapt their r ...

Analyst(s):   Khurram Shahzad
Research Jun 2025
... Access Research Already a Gartner client? We are entering the next enterprise application software cycle. While agentic AI will be the key enabler of this transition, winners of this cycle must understand that the driver of this shift is not technology products, but service-based outcomes. Essential In ...

Analyst(s):   Adam Woodyer
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