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Premium Research Jul 2025
... Data and AI are rising in importance in the context of connected, electric and autonomous vehicles, while car software engineering tools grow in sophistication. CIOs can use this Hype Cycle to gain insights into the current status of technologies in this space. Analysis Definition: Why This Is Importan ...

Analyst(s):   Pedro Pacheco
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Research Jul 2025
... Access Research Already a Gartner client? With “Winning the Race: America’s AI Action Plan,” the U.S. government signals support for increased investment in AI capabilities, lower regulatory hurdles on providers and adopters of AI, and a clear declaration that AI is key to the U.S.’s economic success ...

Analyst(s):   Adam Woodyer
Premium Research Jul 2025
... Engineering practices focused on technical excellence and good design are essential to the frequent delivery of valuable software. Software engineers should adopt test-driven development to continuously improve the design, quality, maintainability and reliability of their software systems. Overview Pr ...

Analyst(s):   Bill Holz
Premium Research Jul 2025
... PMOs are under pressure to reduce costs and become more productive. However, PPM AI capabilities are immature and have not yet delivered their full potential. This research outlines how PMO leaders can introduce practices and capabilities alongside AI to improve PMO productivity significantly. Overvi ...

Analyst(s):   Peter Clegg
Premium Research Jul 2025
... Organizations are renaming diversity, equity and inclusionI functions to emphasize “inclusion,” reflecting a shift to tailored language and evolving priorities. Leverage these insights to stay current on evolving terminology and how these functions and workflows are being framed. More Detail Contribut ...

Analyst(s):   Ellis Denny
Research Jul 2025
... Access Research Already a Gartner client? Chief product officers are often challenged to deliver products in a customer-centric and timely way. Predicting shifts in markets, shaping compelling experiences, communicating value and accelerating solution development are best practices and processes requi ...

Analyst(s):   Emil Berthelsen
Premium Research Jul 2025
... Seventy-three percent of buyers avoid doing business with suppliers that send irrelevant messages. This step-by-step guide helps digital marketing leaders align content to the B2B customer journey and create personalized, journey-aligned content to boost engagement and drive more qualified leads. Ove ...

Analyst(s):   Martin DeWitt
Premium Research Jul 2025
... B2B executives outside of marketing undervalue brands by thinking like consumers — the consumer brand trap. Instead of limiting growth by blindly copying consumer brand playbooks, B2B CMOs should refocus brand efforts on market conditioning to increase brand consideration. Overview Introduction Analysi ...

Analyst(s):   Christy Ferguson
Research Jul 2025
... Access Research Already a Gartner client? Portfolio profitability is directly influenced by chief product officers’ decisions on vision, strategy, investments and dealing with disruptions, such as AI. CPOs who are informed and prepared for swift and agile decisions will outperform their peers and see ...

Analyst(s):   Charles Sutherland
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