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Premium Research Sep 2025
... Pharma CMOs are navigating an extremely turbulent digital marketing environment. Use this benchmarking research to contextualize brand performance, stay ahead of key industry trends and inform your strategic and tactical planning. Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Chris Beland
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Premium Research Sep 2025
... Zero trust shifts security from perimeter defenses to continuous verification. With hybrid work and cloud adoption, leaders must prioritize ZTN solutions that reduce risk to include key features like: identity verification, attack surface reduction, and granular, least-privilege access controls. More ...

Analyst(s):   Tiffany Taylor
Research Sep 2025
... Access Research Already a Gartner client? Chief sales officers face the daunting task of retaining sales talent amid seller turnover and burnout. This research explores how streamlined onboarding, supercharging seller drive, and meaningful stay conversations can boost seller engagement and performance ...

Analyst(s):   Ethan Treadwell
Premium Research Sep 2025
... This toolkit provides a template for policy engine technical controls that need to be implemented at each phase of the life cycle of (1) traditional machine learning, (ML) models, (2) RAG frameworks, (3) fine-tuning LLMs, and (4) agents. When to Use Directions for Use Gartner Recommended Reading Gartner ...

Analyst(s):   Priya Sundararaman
Research Sep 2025
... Access Research Already a Gartner client? Conflict within buying teams and their organizations is the biggest cause of delays and indecision related to technology purchases. Product leaders who train their teams to constructively confront conflict in buying teams will accelerate growth. Overview Data In ...

Analyst(s):   Hank Barnes
Research Sep 2025
... Access Research Already a Gartner client? 目的の不明確さとデータ・リテラシーの不足が、BI導入プロジェクトの成功を阻む主要な課題である。本リサーチノートでは、D&Aリーダーがこれらの課題を克服し、データ品質の向上とプロジェクトの継続的な評価・改善を通じて、企業内でBIによるユーザー主導のデータ活用を促進するための具体的な指針を示す。 要約 はじめに 分析 根拠 推奨リサーチ Gartner Research ...

Analyst(s):   Takahiro Noda
Premium Research Sep 2025
... This tool enables CHROs and their teams to identify potential successors from the candidate pool within the organization and lead a discussion of follow-up developmental steps for identified candidates. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kelly Armstrong
Premium Research Sep 2025
... HRBPs are uniquely positioned to make GenAI projects credible and scalable by applying a talent lens. This note defines HRBPs’ role in GenAI pilots, ensuring success by preempting workforce implications, embedding employee outcomes as success measures, and guiding scale or sunsetting responsibly. Gar ...

Analyst(s):   Chirag Aggarwal
Premium Research Sep 2025
... Prematurely passing leads to sales can erode marketing-sales alignment and weaken relationships with buyers. CMOs should guide their teams to optimize lead-scoring models using content consumption behaviors linked with pipeline conversion. Gartner Research ...

Analyst(s):   Hayden Norris
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