... Marketing campaigns can often generate high reach but underwhelming performance. Digital marketing leaders should use this research to maximize performance when launching a new campaign or diagnosing an in-flight campaign suspected of underperforming. Overview Introduction Analysis Gartner Recommended R ...
Analyst(s): Ross Cosner
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Business capability models provide a visual representation of an institution’s essential functions, which helps improve strategic planning and resource management. Higher education CIOs can use this presentation to understand how to use these models to align functional capabilities with evolving ope ...
... To scale D&A governance, organizations must shift from siloed approaches to adaptive, integrated frameworks. Leaders should use emerging technologies to overcome fragmented policies and align governance with strategic objectives. Overview Strategic Planning Assumptions Introduction Impacts and Recommend ...
... AI-driven threats are rapidly disrupting the security space, and as a result, preemptive cybersecurity solutions are no longer optional. Tech services leaders must integrate and invest in the development of preemptive capabilities not only to counter ongoing disruptions but to secure new revenue opp ...
... Access Research Already a Gartner client? Organizations expose themselves to higher business risk by waiting for a critical event to trigger application modernization. Software engineering leaders should develop a continuous application modernization strategy that reduces technical debt and creates an ...
... Insurers must radically transform their product, distribution and technology strategies to win Gen Z and millennial business. This includes using technology to enable embedded and bundled insurance, deliver value-added services, and unlock data sharing. Overview Introduction Impacts and Recommendations ...
... Generative AI can play a crucial role in strategic planning to drive growth and deliver value while safeguarding financial stability in a volatile and uncertain environment. This research guides business architects in using generative AI to balance resilience and growth when supporting strategic bus ...
... The Tool provides a method for chief procurement officers to assess suppliers’ and third parties’ business continuity capabilities against organizational continuity and recovery needs. The Tool can be customized for assessments and to create necessary follow-up actions. When to Use Directions for Use G ...
... Tech CEOs must evolve from visionary founders to strategic leaders, adapting their skills at each growth stage. Failure to do so risks misalignment, inefficiency and stalled innovation — threatening vital milestones, growth and long-term viability in a rapidly changing tech landscape. Overview Analysi ...