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Premium Research Sep 2025
... Data and analytics leaders can use this RACI matrix to establish D&A governance roles and responsibilities, benchmark their current governance activities and plan for a target state. This matrix can be customized per scope, need and discipline size. When to Use Gartner Recommended Reading Gartner Insig ...

Analyst(s):   Divya Radhakrishnan
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Premium Research Oct 2025
... Most organizations mistakenly treat data and analytics governance as a technology issue, neglecting its critical connection to business outcomes. This leaves the discipline undervalued and disregarded. D&A leaders improve their governance effectiveness by proactively addressing the five questions ou ...

Analyst(s):   Sue Waite
Premium Research Oct 2025
... This playbook provides use cases, examples and real-world best practices for D&A leaders to define their governance operating models. Use this tool to modernize your approach to data and analytics governance, stewardship roles, information health metrics and more. When to Use Directions for Use Contrib ...

Analyst(s):   Cameron Roche
Premium Research Sep 2025
... Trusted master data informs critical decisions about parties, places, and things that fuel an organization’s data-driven success. Data and analytics leaders must leverage best practices across people, process, technology, and data to establish strong, sustainable foundations for master data manageme ...

Analyst(s):   Sally Parker
Premium Research Sep 2025
... Demand generation leaders face an escalating challenge as AI-informed tech buyers skip generic outreach and engage only with tightly relevant content. Evolve the demand generation content experience using AI capabilities and the strategic application of microcampaigns. Overview Strategic Planning Assu ...

Analyst(s):   Isoke Mitchell
Premium Research Sep 2025
... Communication from direct managers remains a top preference for employees, but shifting generational behaviors are reshaping how other channels are used and valued. This research explores these shifts and helps CCOs adapt their channel strategies to evolving generational needs. More Detail Contributor ...

Analyst(s):   Chiti Chandola
Premium Research Oct 2025
... Portfolio management leaders must provide decision support to their executive team to optimize portfolio investments. Gartner’s Risk, Opportunity, Appetite, Return model enables insights that optimize net business value and risk to guide investment decisions. When to Use Directions for Use Gartner Reco ...

Analyst(s):   Daniel Stang
Premium Research Sep 2025
... Executive social media presence is increasingly important for brand visibility in a world with AI-powered search and widespread misinformation. CCOs can reference these data benchmarks and best practices to drive engagement on LinkedIn. Overview Conclusion Gartner Recommended Reading Presentation Deck Ga ...

Analyst(s):   Elizabeth Kilbride
Premium Research Sep 2025
... CCOs are under increasing pressure to improve Communications’ operational excellence. Use this tool to identify which components of the Communications Framework for Operational Excellence (CFOX) to target for improvement based on a self-assessment, stakeholder interviews and root cause analysis. When ...

Analyst(s):   Patryck Allen
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