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Premium Research Jul 2025
... Sellers must translate competitive insights into deal-winning tactics or risk being outmaneuvered by competitors. This Tool provides product marketing leaders with a battle card template and examples of offensive and defensive positioning that enable sellers to confidently compete and win. When to Us ...

Analyst(s):   Chris Meering   |   Rahim Kaba
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Premium Research Jul 2025
... Multibrand retailers rely on digital marketing as a core component of their broader strategies, but new technology and consumer behavior are accelerating changes in the competitive landscape and best practices. CMOs can use this research to identify top performers and digital marketing best practice ...

Analyst(s):   Ipsa Jaiswal   |   Brad Jashinsky
Research Jul 2025
... Access Research Already a Gartner client? Organizations are forced to look toward cost optimization of cybersecurity initiatives to continue achieving strategic objectives during economic uncertainty. This research outlines how security and risk management leaders can build a cost optimization plan to ...

Analyst(s):   Tom Scholtz   |   Richard Addiscott
Premium Research Jul 2025
... The advance of AI is disrupting the service function, putting customer service and support leaders under pressure. They face a choice: prioritize automation above all else and risk declining influence, or define a new service value proposition, placing innovation and value creation at its core. Overv ...

Analyst(s):   Daniel O'Sullivan   |   John Quaglietta
Premium Research Jul 2025
... AI is creating more pressure for heads of I&O to help their enterprises transform. This research highlights how AI is changing and elevating the goals for transformation from “digital transformation” to “autonomous business,” driven by five key factors. Gartner Research ...

Analyst(s):   Thomas Bittman   |   Paramita Das
Premium Research Jul 2025
... Demand generation leaders face internal pressure to increase their presence at events without considering whether the investment will achieve the desired outcomes. Use an event prioritization model to avoid wasting resources and to align with demand generation objectives. Overview Strategic Planning A ...

Analyst(s):   Christy Ferguson   |   Precious Ozokpo
Premium Research Jul 2025
... HR relies on data to build its strategy and make decisions, but people analytics capabilities are often insufficient. This research outlines how CHROs can boost people analytics’ impact by developing people analytics advisors who advance talent outcomes through data insights and partnership. Gartner ...

Analyst(s):   Tim Pasto   |   Alex Chertoff
Research Jul 2025
... Access Research Already a Gartner client? エージェント型AIを巡るハイプが広がる中、市場ではAIエージェントへの注目度が高まり、企業は大きな混乱に陥っている。ノーコード・エージェント・ビルダーは、市民開発者によるAIエージェントの構築を加速させるツールである。エンタプライズ・アプリケーション・リーダーは明確な定義を確立し、その利用範囲を決定する必要がある。 要約 戦略的プランニングの仮説事項 はじめに 解説 メリットと用途 リスク 採用率 代替選択肢 推奨事項 代表的なプロバイダー 根拠 推奨リサーチ Gartner Research ...

Analyst(s):   Hironori Hayashi   |   Masaki Suzuki
Premium Research Jul 2025
... Gartner predicts at least 15% of day-to-day work decisions will be made autonomously through agentic AI by 2028. CFOs should learn how agentic AI could be applied in finance to assess vendor offerings and establish early governance to identify how to leverage the technology and mitigate risk. Overvie ...

Analyst(s):   Alex Levine   |   Marco Steecker
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