... Chief marketing officers often struggle to holistically measure brand performance and demonstrate outcomes. This research collection includes valuable resources CMOs can use to measure brand health in four steps: classify stakeholders, assess equity, track health and demonstrate impact. Analysis Resea ...
Analyst(s): Julie Reeves | Matt Wakeman
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... Productivity improvements from AI in sales and marketing do not necessarily result in heightened business performance and value. This research dispels common myths and offers tech CEOs guidance on setting the right expectations and approach to deriving value from GenAI in sales and marketing. Overvie ...
... Access Research Already a Gartner client? Though interest in NPM tools has waned, network insights remain vital. As apps move to the cloud, element-centric visibility loses value. Meanwhile, adjacent markets are integrating NPM capabilities. Cloud Ops leaders must prioritize analytical insights and mu ...
... Communications teams struggle to efficiently deliver executive communications due to the number of people and channels involved and the scarcity of executives’ time. This research will teach CCOs two approaches to establishing effective executive communications governance. Gartner Research ...
... As a result of the growing use of technologies like AI, the K-12 learning management system market is seeing investments in innovation to improve student outcomes. K-12 education CIOs should use this Market Guide to evaluate available options to decide on the optimum fit for their institutional need ...
... Organizations using Microsoft Entra ID must choose between three methods to join their devices: Entra registered, Entra joined or Entra hybrid joined. This research helps application architects responsible for endpoint management assess which method best meets their goals and requirements. Overview De ...
... AI advancements offer transformative potential for supply chains, but many CSCOs experience a gap between expectations and reality. This research outlines strategies to navigate three critical junctures organizations face in realizing AI’s value at scale. Key Findings Introduction Analysis Conclusion Met ...
... As buyers increasingly engage with virtual channels, conventional sales strategies may not align with their preferences. Chief sales officers can use this framework to create an agile inside sales team that boosts productivity and caters to the demands of today’s buyers. Overview Recommendations Off-th ...
... Heads of infrastructure and operations are often entrusted with the responsibility of reducing enterprise technical debt. Discover how Intel leads a dedicated governance committee that drives consensus with stakeholders by aligning technical debt outcomes to business value. Gartner Research ...