... Startups that are not AI-native must retain clients amid recessionary pressures by using strong messaging that demonstrates value and addresses AI ethics and privacy concerns, while also building a long-term AI adoption strategy to achieve lasting competitive advantage. Overview Strategic Planning Ass ...
Analyst(s): Charlie Xu | Forest Conner
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Access Research Already a Gartner client? This research provides I&O leaders with context on how DRaaS fits into an overall DR program, describes the overall market and lists example providers serving midmarket and large enterprises. Overview Market Definition Market Description Market Direction Market Ana ...
... Organizations that are highly effective at strategic portfolio management (SPM) are twice as likely to achieve better business outcomes. Portfolio management leaders can become effective at SPM by following four specific recommendations. Overview Data Insights Presentation Deck Contributors Gartner Recom ...
... Achieving the right type of brand awareness — a crucial element for companies seeking growth — can be challenging, even with a substantial budget. This research can help CMOs explore winning brand awareness strategies, help build their case internally for more budget and reveal methods to boost comm ...
... Global disruptions and shifting priorities are impacting higher education technology strategies, plans and budgets. CIOs can use this research from the 2025 Higher Education Technology Leader Gartner Pulse Surveys to benchmark peers’ priorities and the barriers to execution. Overview Strategic Plannin ...
... Access Research Already a Gartner client? As 5G enters the second half of a cellular network’s typical 10-year life cycle, telecom industry stakeholders have started investing in 6G development, targeting commercial launch from 2029 onwards. TSPs in the communication industry must establish 6G product ...
... Procurement leaders struggle to standardize contract language, leading to extended cycle times. This guide helps them identify key clauses, draft preferred and alternative language, build a response repository and deploy a playbook for efficient and standardized contract management processes. Gartner ...
... AI promises to boost productivity and innovation in I&O, but only if I&O employees are willing and able to adopt new AI solutions. Heads of I&O can use this guide to develop a clear strategy for addressing concerns and misconceptions and to provide the support needed to drive widespread AI adoption. ...
... Gen Z consumers’ buying power is growing as they enter young adulthood and make more — and larger — purchases, even amid increased costs of living and economic uncertainty. CMOs must make the right strategic messaging and promotional decisions to capture their attention and convert them to customers ...