... Access Insights Already a Gartner client? Despite macro uncertainty, advertising expenditures keep growing. The 2025 Hype Cycle reflects this growth, as well as generative AI shockwaves, media disruptions, antitrust developments and measurement challenges. Use this Hype Cycle to assess advertising inn ...
Analyst(s): Tia Zervas | Eric Schmitt
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... Generative AI electrifies the 2025 Hype Cycle, fueling a wave of innovation even as mounting costs and fresh regulations force marketers to rethink their strategies. Digital marketing leaders should leverage this research to discover breakthrough technologies and bold innovations that will empower t ...
... Access Insights Already a Gartner client? In 2024, the top five global IaaS providers dominated the IaaS market, capturing 82% of global IaaS revenue. Technology general managers can use this detailed analysis that highlights the actions of high-performing IaaS providers, which resulted in Gartner’s l ...
... Access Insights Already a Gartner client? AI is changing how services are priced, shifting focus from labor to results. Tech services leaders must evolve their pricing models to remain competitive and profitable. This research outlines three key shifts in pricing strategy and provides actionable recom ...
... Product marketing leaders are overlooking powerful customer stories that, if uncovered and shared, can drive meaningful revenue growth. Generative AI can help surface and shape these narratives, but human oversight is essential to ensure they remain authentic and impactful. Overview Introduction Analys ...
... Tech CEOs must plan their company’s funding requirements well in advance of when they need cash. Given the time and effort required to raise funds, tech CEOs must develop a milestone-based fundraising plan to match their company’s long-term strategic goals from A to Z. Overview Introduction Analysis Gar ...
Analyst(s): Barry Glauberman | Peter Havart-Simkin
... Large language models (LLMs) act as a tax on software vendors that robs them of their control over expenses. Chief product officers must master the economics of AI to deliver profitability and sustain the future of their companies and products. Overview Strategic Planning Assumption Analysis Gartner Rec ...
... Access Insights Already a Gartner client? Market revenue totaled $24.8 billion in 2Q25, equivalent to an increase of 18.8% QoQ and 24.1% YoY. Data center switches rose by 34.6% and 66.4%, respectively, with NVIDIA moving to the third revenue share ranking. Several ENE segments grew by more than 20% Qo ...
... Access Insights Already a Gartner client? When disruption hits, demand generation leaders must act fast to adjust and shift strategies. This toolkit equips you with a practical framework for evaluating changes, mobilizing a team and maintaining momentum in your marketing initiatives. When to Use Directi ...