... Access Research Already a Gartner client? Tech providers running ABM programs continue to see pipeline lifts over 11% versus traditional demand generation programs or prospecting. Demand generation leaders can use this data to optimize their ABM programs, including required investments, channel mix an ...
Analyst(s): Ray Pun | Chris Chandler | Jenifer Silverstein
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... Access Research Already a Gartner client? Tech providers are using diverse channels, content and CTAs to align with buyer readiness. By utilizing insights from successful peers and looking beyond MQLs, demand generation leaders can optimize their marketing mix to drive buyer engagement and increase pi ...
Analyst(s): Viharika Peddi | Alan Antin | Amy Jenkins
... Enterprise sustainability is at a crossroads, and executive leaders need to shift their strategies to cope with an uncertain regulatory environment. Redefining sustainability goals, maturing ESG data and integrating sustainable technology are keys to fostering growth and resilience and minimizing po ...
Analyst(s): Shanna Grafeld | Lauren Wheatley | Sarah Watt
... Access Research Already a Gartner client? With cybersecurity now viewed as a business risk, organizations must adopt a dynamic approach to developing resilient security strategies. This research highlights best practices for cybersecurity leaders to continuously enhance security programs through effec ...
Analyst(s): Will Candrick | Richard Addiscott | Tom Scholtz
... Gartner surveyed 61 organizations purchasing private 4G/5G services, analyzing factors influencing purchases, experiences with service providers and those often invited to RFPs. Product leaders can use this research to refine their portfolio capabilities and optimize market strategies. Overview Analys ...
Analyst(s): Pablo Arriandiaga | Sylvain Fabre | Gaspar Valdivia
... Misaligned assumptions and unrealistic benefits lead to making misinformed decisions and bad investments. Enterprise application leaders can use this template to tell the compelling story needed for enterprises to invest in individual applications or integrated business suites. When to Use Directions ...
Analyst(s): Sam Grinter | David Penny | Johan Jartelius
... Gartner’s Top U.S. Consumer and Cultural Trends captures significant shifts in audience behaviors and attitudes. CCOs can more effectively engage audiences by deploying these insights to guide audience listening, build trust and credibility, bolster brand differentiation, and manage reputation risk. ...
Analyst(s): Dorian Cundick | Kate Muhl | Emma Mathison
... Limited buy-in and poor cross-functional collaboration are the biggest challenges customer service and support leaders face in improving customer journeys. This research presents actionable strategies, based on real-world case studies, to launch your customer journey management discipline. Overview St ...
Analyst(s): Daniel O'Sullivan | Aman Jagdev | Christopher Sladdin
... Access Research Already a Gartner client? Executive leaders of global organizations leverage global insourced centers for disruptive innovation and competitive advantage. They should capitalize on GICs’ proven capabilities to drive emerging technology adoption, foster innovation, and deliver significa ...