... This interactive data story enables CMOs to benchmark brands’ social media channel performance against 1,239 brands across five sectors. Use this tool to understand your current social media channel performance, and identify gaps and opportunities for improvement. Gartner Research ...
Analyst(s): Karen Lee | Rachel Perry | Justine Szafran
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... Private equity firms face intense competition and shrinking margins. Part one of four of the private equity AI playbook helps investors apply AI — including generative and agentic AI — to transform market selection and deal origination, improving pipeline quality, speed and strategic alignment. Gartn ...
Analyst(s): Alastair Woolcock | Kumar Dhir | Adam Woodyer
... Access Research Already a Gartner client? Adobe recently repackaged Creative Cloud to include Firefly-powered generative AI features, adding a secondary metric to the user-based licensing. Sourcing, procurement and vendor management leaders must negotiate effective protection against unforeseen risks ...
Analyst(s): Adam DeJoy | Rebecca Martin | Calum McDonald
... Access Research Already a Gartner client? Enterprise application leaders face significant risks of solution and capacity misalignment by underestimating the technical capabilities of no-code platforms. This research identifies common pitfalls and provides best practices to ensure proper evaluation and ...
Analyst(s): Patrick Connaughton | Jason Wong | Hao Yin
... CMOs can enhance their digital marketing strategies with insights from Gartner’s Channel and Campaign Management Survey. The resources in this guide will help CMOs and their teams navigate budget constraints, optimize capabilities and engage stakeholders to effectively optimize campaign activity. Ana ...
Analyst(s): Claudia Ratterman | Suzanne Schwartz | Karen Lee
... Wella Company enhances its B2B unboxing strategy by exploring customers’ perceptions through quantitative customer surveys and qualitative site visits. Information gathered by logistics is leveraged to make improvements within the distribution centers, resulting in improved customer experience. Case ...
Analyst(s): Sam Berndt | Amadea Smith | David Gonzalez
... Organizations are undergoing digitization projects to improve planning quality and gain productivity. Despite advanced tools and analytics, supply chain planners often edit the output or work outside the newly introduced tool. This data highlights the prevalence of such workarounds. Data Insights Dire ...
Analyst(s): Amit Tayal | Kevin Miceli | Kriti Jain
... Private equity firms that don’t use AI to drive their portfolio life cycle will generate significantly lower returns and multiples than those who do. Leveraging AI throughout the investment life cycle can significantly enhance revenue, reduce costs and maximize returns. Strategic Planning Assumption( ...
Analyst(s): Kumar Dhir | Adam Woodyer | Alastair Woolcock
... Legacy product KPIs miss the value that AI brings to customers, creating a missed opportunity for differentiation and pricing. Product leaders must measure product performance based on outcomes that customers recognize, trust and attribute to the product. Overview Introduction Analysis Gartner Recommend ...
Analyst(s): Radu Miclaus | David Yockelson | Vuk Janosevic