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Premium Research Jul 2025
... Gartner First Takes Fresh insights on emerging trends CMOs are under increasing pressure to demonstrate productivity gains. This research helps their marketing operations leaders increase productivity through revised workflows and rebalanced teams, while protecting and optimizing the most important wo ...

Analyst(s):   Amy Abatangle
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Premium Research Aug 2025
... Ongoing market volatility has sharply reduced how long top companies maintain capital market leadership. From 2010 through 2020, this window shrank from five to two years. Executive leaders can leverage our insights and recommendations to chart their course of action to sustain market leadership. Dat ...

Analyst(s):   Vishnu Kumar   |   Maddie Otter   |   Janelle Hill
Research Aug 2025
... Access Insights Already a Gartner client? Exponential data growth and the traditional approach of adding more storage are unsustainable, leading to inefficiencies, data sprawl and rising compliance risks. As a result, heads of I&O should implement data storage management services to optimize storage a ...

Analyst(s):   Apurva Singh   |   Rizvan Hussain   |   Michael Hoeck
Research Aug 2025
... Access Insights Already a Gartner client? Identity verification tools are expanding beyond their original fraud and compliance uses and are increasingly deployed as cybersecurity tools. We evaluate the products of 11 IDV vendors across six use cases, enabling identity and access management leaders to ...

Analyst(s):   Nayara Sangiorgio   |   Akif Khan   |   James Hoover
Research Aug 2025
... Access Insights Already a Gartner client? Artificial intelligence and cybersecurity have long intersected, and generative AI is only accelerating the pace of change. This Hype Cycle enables CISOs to use AI innovations to enhance cybersecurity programs and more effectively support AI initiatives with s ...

Analyst(s):   Josh Murphy   |   Jeremy D'Hoinne   |   Manuel Acosta
Premium Research Aug 2025
... Exploiting emerging technology trends impacting data and analytics is essential to competitive advantage. Data and analytics leaders and their teams should use this quarterly research for guidance on the emerging technology trends they need to succeed in a rapidly evolving technology and business la ...

Analyst(s):   Rita Sallam   |   Ramke Ramakrishnan   |   Akash Krishnan, PhD
Research Jun 2025
... Access Insights Already a Gartner client? This Hype Cycle identifies innovations for your infrastructure strategy, whether on-premises, in cloud or at the edge. Develop forward-looking strategies that integrate agent-native I&O with intelligent platforms, and account for geopolitical risks such as geo ...

Analyst(s):   Alessandro Galimberti   |   Jason Donham   |   Hassan Ennaciri
Research Jul 2025
... Access Insights Already a Gartner client? Communication service provider networks are incorporating new technologies to meet end-user demand and create new value propositions. CSP CIOs can use this research to stay abreast of emerging technologies and prioritize key innovations for their network moder ...

Analyst(s):   Peter Liu   |   Peter Kjeldsen   |   Sylvain Fabre
Research Jul 2025
... Access Insights Already a Gartner client? CSP network infrastructure requires constant change, planning, and investment due to new cellular generations, open/disaggregated architectures, business models, and process changes. CSP CIOs can identify the most vital technologies for network modernization a ...

Analyst(s):   Kosei Takiishi   |   Enrique Hernandez-Valencia
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