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Research Aug 2025
... Access Research Already a Gartner client? ServiceNow’s recent changes to its packaging and contract terms will result in higher costs for customers who don’t plan ahead and take action. Sourcing, procurement and vendor management leaders renewing ServiceNow contracts can leverage this research to mana ...

Analyst(s):   Lance Pate   |   Christopher Dixon   |   Jan Cook
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Research Aug 2025
... Access Research Already a Gartner client? CIOs must develop a comprehensive vision for how to best build and modernize applications so their enterprises can deliver greater cost discipline, establish a flexible, adaptable application landscape and provide the foundation to unlock AI. Analysis Next Steps ...

Analyst(s):   Kevin Rose   |   Jamie Heyes   |   Akis Sklavounakis
Premium Research Aug 2025
... The new U.S. tax law, known as the “One Big Beautiful Bill Act,” creates opportunities to reduce the costs of key software engineering investments (such as AI). Software engineering leaders must capitalize on these opportunities by prioritizing tax-advantaged investments in order to accelerate both ...

Analyst(s):   Dave Micko   |   Brian Minning   |   Alexander Bant
Premium Research Aug 2025
... Enterprise Technology Adoption profiles consistently reveal the greatest differentiation in technology decision-making approaches and buying behavior of any segmentation method. Product leaders who use this approach can optimize their strategy for any market in which they compete. Gartner Research ...

Analyst(s):   John Lovelock   |   Hank Barnes   |   Derry Finkeldey
Premium Research Sep 2025
... Identity is the cornerstone of any organization’s cybersecurity program, and IAM is indispensable for critical cybersecurity initiatives, including zero trust. CISOs must champion identity-first security, integrate IAM and cybersecurity teams, and take advantage of IAM as a strategic business enable ...

Analyst(s):   Oscar Isaka   |   Phillip Shattan   |   Zachary Smith
Premium Research Sep 2025
... AI agents are gaining traction in banking and investment services. By 2027, 40% of organizations are expected to use AI agents to automate workflows and enhance decision making. This note helps CIOs identify innovative vendors and solutions to drive efficiency, compliance, and business impact. Overvi ...

Analyst(s):   Jeff Casey   |   Sudarshana Bhattacharya   |   Jasleen Kaur Sindhu
Premium Research Sep 2025
... CarMax transformed from a physical car reseller to an omnichannel leader over 15 years, sustaining market dominance amid rising competition and cost pressures. Learn how the CIO drove this digital transformation by fostering C-suite co-leadership, embedding tech in business strategy and scaling fusi ...

Analyst(s):   Meghna Joshi   |   Donna Scott   |   Jaime Capella
Premium Research Sep 2025
... Though executives recognize AI’s profound impact on talent, considerations of future workforce implications are often overshadowed by immediate priorities like deployment, adoption and ROI. This workshop helps CIOs identify and manage AI’s unexpected impact on human skills, knowledge and behaviors. W ...

Analyst(s):   Alicia Mullery   |   Sneha Ayyar   |   Gabriela Vogel
Premium Research Aug 2025
... To stay ahead, financial services CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights Gartne ...

Analyst(s):   Ross Cosner   |   Alex De Fursac Gash
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