... Access Research Already a Gartner client? CMOs and their teams must adapt their advertising strategy to keep up with shifts in media consumption and the advancement of GenAI-powered ad tools. Genius brands are adapting by investing more in streaming ads, using GenAI to increase creative production and ...
Analyst(s): Brad Jashinsky | Eric Schmitt | Emily Weiss
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... Digital sovereignty is a rising priority among governments worldwide. CIOs must move beyond narrow concerns about cloud sovereignty and data residency to assess risks to various technology stacks, such as the digital workplace, citizen service delivery, and sovereign AI. Insights at a Glance Issue Con ...
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... Access Research Already a Gartner client? The portable digital identity landscape is rapidly evolving, with IAM vendors increasingly offering decentralized identity solutions. Cybersecurity leaders should use this research to understand different PDI definitions and evaluate prevalent PDI approaches t ...
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... This document presents in PowerPoint slide form the most up-to-date Gartner insights, frameworks and data points on the top issues facing CFOs to facilitate easy sharing and use in board or other executive presentations. How to Use This Presentation Gartner Recommended Reading Evolving Insights History ...
... A common indicator of success for a D&A function is the effectiveness of its leadership. Use this diagnostic to assess your personal effectiveness as a CDAO and identify customized focus areas for your further professional development. Gartner Research ...
... CHROs need a comprehensive, HR-focused AI strategy to facilitate digital transformation and deliver business value within HR and to the enterprise Outcome Suggested Partners Featured Resource Step 1 Step 2 Step 3 Step 4 Step 5 Gartner Research ...
Analyst(s): Chris Hester | Stephanie Clement | Eser Rizaoglu
... New CFOs need to get up to speed quickly on their enterprise’s metrics. This research provides guidance and resources to help you evaluate metrics and KPIs to inform your data strategy, ensuring clear insights and impactful business outcomes. Action Name Gartner Research ...
... As a CFO stepping into a new role, an early challenge is getting a robust sense of organizational priorities before beginning to act. This research helps you accelerate your impact by quickly isolating leadership’s likely overall priorities for the organization. Action Name Gartner Research ...
... Gartner First Takes Fresh insights on emerging trends CMOs are under increasing pressure to demonstrate productivity gains. This research helps their marketing operations leaders increase productivity through revised workflows and rebalanced teams, while protecting and optimizing the most important wo ...