... Fragmented tools won’t survive the GenAI/AI era — trust-centric platforms will define the winners. Product managers can seize a market-defining opportunity by building trustworthy, platform-based AI security solutions. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Readi ...
Analyst(s): Dennis Xu | Marissa Schmidt | Evan Zeng
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... Agentic AI requires rigorous risk mitigation and clear use case validation to preserve user trust and business value. Product managers should assess the risks and costs before giving the critical decision making to systems that may act unpredictably, eroding user trust and product integrity. Overview ...
... As agentic AI enables global B2B cold calling and outreach at scale, tech CEOs must comply with government privacy regulations in every country where prospects are targeted. Failure to comply with local laws applying to the residence of your target audience can result in heavy fines. Overview Introduc ...
Analyst(s): Igor Marchal | Michele Buckley | Elizabeth Jones
... Access Insights Already a Gartner client? Vendors from the CCaaS, CRM CEC and DCS markets are innovating to support evolving customer engagement needs such as conversation orchestration and channel-less experiences. This research examines key trends in digital customer service, and highlights leading ...
Analyst(s): Brett Overbey | Ajit Patankar | Brian Doherty
... Even the best AI agents will fail in the market without adequate usage transparency and controls. To drive portfolio growth and protect the return on product investments, CPOs offering packaged AI agent solutions must give customers the ability to estimate, monitor and budget consumption. Overview Str ...
Analyst(s): John Santoro | Jim Hare | Nicholas Carter
... Agentic AI offerings are hard to differentiate when messaging relies on tired productivity clichés. Product marketing leaders must ensure teams articulate a bold, distinct agentic AI vision and expand messaging to evoke the transformative user value of AI agents, as illustrated by these real-world e ...
Analyst(s): Adrian Lee | Kip Martin | David Yockelson
... Access Insights Already a Gartner client? AI-driven efficiencies are creating a short-term margin lift for services firms — an “efficiency dividend.” But as the market matures, prices will compress. Tech services leaders must parlay this efficiency into proprietary intellectual property, resilient com ...
Analyst(s): Scott Frederick | Mike Dorosh | John Santoro
... Access Insights Already a Gartner client? CSPs are investing in BSS customer management and experience functionality, incorporating AI to advance customer-centricity, enhance customer journeys and expand B2B. Product leaders selling to CSPs can use this analysis to hone their competitive positioning a ...