... In an uncertain world, Gartner’s Hype Cycles enable forward-looking executive and technology leaders to design strategies that go beyond traditional digital transformation, allowing enterprises to thrive in adversity. Use these Hype Cycles to challenge and adapt your strategy to fully prepare for co ...
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... Access Insights Already a Gartner client? This interactive data story enables CMOs to benchmark brands’ website channel performance against 1,239 brands across five sectors. Use this tool to understand your current website channel performance and identify gaps and opportunities for improvement. When to ...
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... Access Insights Already a Gartner client? The rapid advances in AI are outpacing cybersecurity protections, creating a gap in cybersecurity effectiveness. This research highlights three imperatives that address three governance challenges to bridge the gap and safeguard AI innovation. Overview Introduct ...
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... Access Insights Already a Gartner client? Board-level cybersecurity presentations aren’t one-size-fits-all. The Board of Directors, Audit and Risk Committee, and Technology Committee each have distinct priorities. Cybersecurity leaders should adapt content to address the specific needs and roles of ea ...
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... Email is a critical channel for driving customer acquisition and retention, but B2B CMOs often struggle to fully harness its potential impact. Increase email’s demand generation value by driving foundational best practices to increase messaging relevance. Overview Introduction Analysis Gartner Recommend ...
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... Generative AI is amplifying existing risks, and organizations must adapt their governance frameworks accordingly. By building on existing practices and applying cross-functional oversight, D&A leaders can ensure more flexible and effective governance that supports responsible innovation. Overview Stra ...
... GTM data applications unify, enrich and operationalize person- and account-level data, enabling commercial teams to receive real-time, actionable insights directly in their workflow. Sales operations leaders can implement these applications to automate data workflows, unify insights and accelerate p ...