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Announcement June 02 2025
... audience choice overload and enhances advertising effectiveness. Linear TV, while attracting mid-high spend, ranks lower in perceived impact. However, industries with significant allocations to linear TV view it as an effective awareness generator. Email marketing remains a workhorse, ranked as the fifth most ...
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Research Oct 2020
... business execution. According to the 2021 Gartner CIO Survey, their response to the COVID-19 crisis increased their strategic stature and the demand on the IT organization to accelerate digital business transformation. Overview Survey Objective Data Insights Methodology Additional research contribution and ...

Analyst(s):   Irving Tyler   |   Mark McDonald
Premium Research Jun 2025
... The rapid pace of disruption requires executive leaders to move beyond digital transformation and prepare for nascent trends in strategic planning. This Gartner Futures Lab research focuses on the coming impact of efforts to transform humanity, global unrest and the democratization of information. Ov ...

Analyst(s):   Alex Curry   |   Gavin Tay   |   Sylvain Fabre   |   Saher Mahmood   |   Ran Xu   |   Joerg Fritsch   |   Terri-Lynn Thayer   |   Augie Ray   |   Tony Sheehan   |   Brent Cassell   |   Marty Resnick
Premium Research Sep 2025
... 鉴于其潜在的业务影响，AI智能体已成为科技领域最受关注的趋势之一。本文可以帮助AI领导者更好地理解关于AI智能体的基础知识，从而更好地把握趋势、理性看待炒作，并向企业机构清晰阐述这一技术带来的机遇以及当前的发展状况。 概述 导语 分析 证据 Gartner相关推荐阅读 Gartner Research ...

Analyst(s):   Avivah Litan   |   Anthony Mullen   |   Gabriele Rigon   |   Arun Chandrasekaran   |   Tom Coshow   |   Erick Brethenoux   |   Pieter den Hamer   |   Tong Zhang   |   Ben Yan   |   Leinar Ramos   |   Haritha Khandabattu
Premium Research Sep 2025
... AI智能体已迅速成为技术和业务领域最受关注的新兴趋势之一。本文可以帮助AI领导者更好地了解这项技术的发展现状、潜在风险和局限性，从而管理预期并避免项目失败。 概述 导语 分析 证据 Gartner相关推荐阅读 Gartner Research ...

Analyst(s):   Gabriele Rigon   |   Tom Coshow   |   Anthony Mullen   |   Ben Yan   |   Pieter den Hamer   |   Leinar Ramos   |   Tong Zhang   |   Avivah Litan   |   Arun Chandrasekaran   |   Haritha Khandabattu   |   Erick Brethenoux
Premium Research Oct 2025
... Adobe’s extensive software portfolio targets a broad range of enterprise marketing and creative professional roles. CIOs evaluating Adobe must weigh the benefits of its AI innovations and marketing-centric products against the challenges of premium cost and deployment complexity. At a Glance Overview N ...

Analyst(s):   Chris Ross   |   Irina Guseva   |   Tim Nelms   |   Rebecca Martin   |   Audrey Brosnan   |   Jeff Cohen   |   Andrew Lerner   |   Benjamin Bloom   |   Tia Smart   |   Adam DeJoy   |   Eric Schmitt
Premium Research Sep 2025
... 鉴于其潜在的业务影响，AI智能体已成为科技领域最受关注的趋势之一。本文可以帮助AI领导者回答有关用例和技术选型的关键问题，从而开启AI智能体旅程。 概述 导语 分析 证据 Gartner相关推荐阅读 Gartner Research ...

Analyst(s):   Pieter den Hamer   |   Haritha Khandabattu   |   Gabriele Rigon   |   Erick Brethenoux   |   Anthony Mullen   |   Ben Yan   |   Arun Chandrasekaran   |   Tom Coshow   |   Avivah Litan   |   Tong Zhang   |   Leinar Ramos
Premium Research Sep 2025
... AI智能体已成为当下最受热议的趋势之一，在科技界和商业界掀起了一场风暴。本文回答了有关探索和塑造AI智能体未来的关键问题。AI领导者可深入研读本文，确保为下一步发展做好准备。 概述 导语 分析 证据 Gartner相关推荐阅读 Gartner Research ...

Analyst(s):   Avivah Litan   |   Anthony Mullen   |   Haritha Khandabattu   |   Ben Yan   |   Erick Brethenoux   |   Gabriele Rigon   |   Tom Coshow   |   Arun Chandrasekaran   |   Pieter den Hamer   |   Tong Zhang   |   Leinar Ramos
Premium Research Oct 2025
... AI agents are the top technology trend for C-suite executives. Data and analytics leaders must plan for their impact on leadership, governance and data management processes, people and platforms. Analysis Research Highlights Contributors Gartner Recommended Reading Note 1: Most Popular Questions From CDA ...

Analyst(s):   Rita Sallam   |   Priya Sundararaman   |   Ben Yan   |   Adam Ronthal   |   Prasad Pore   |   Deepak Seth   |   David Pidsley   |   Xingyu Gu   |   Sue Waite   |   Christopher Long   |   Roxane Edjlali   |   Thornton Craig   |   Pieter den Hamer   |   Tong Zhang   |   Kjell Carlsson
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