... To adopt agentic AI in CRM, organizations first face a data challenge. AI-ready customer data becomes a high bar for organizations to fully leverage AI potential. CRM leaders can use this research to understand the changing requirements of customer data management and drive agentic AI deployment in ...
Analyst(s): Melissa Davis | Simon Whight | Olive Huang
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... AI leaders often draw significant inspiration from what their peers are doing with AI, preferably within the same industry sector or business function but also from elsewhere. As a starting point to create successful AI portfolios, this research presents an extensive overview of Gartner’s use-case a ...
... The race for AI leadership among technology and service providers is fueling innovation that could upend the global balance of power, create new industries and reshape daily life. To stay relevant — and avert competitive disruption — CIOs and AI leaders can’t afford to miss what’s next. Instead, the ...
Analyst(s): Kevin Knox | Frank Ridder | Monica Basso | Bill Ray | Errol Rasit | Carl Manion
... Strategic portfolio management technologies integrate various portfolio structures to model alternative paths to successful business outcomes. This research helps portfolio management leaders focused on digital investments identify vendors dedicated to increasing SPM effectiveness with technology. St ...
Analyst(s): Peter Clegg | Daniel Stang | John Spaeth | Shailesh Muvera | Faisel Pervaiz
... ERP applications orchestrate and automate core operational and administrative processes and are the system of record for a significant level of business transactions. Application leaders can use this research to evaluate cloud ERP vendors that emphasizes core process standardization with innovation. ...
Analyst(s): Greg Leiter | Johan Jartelius | Dennis Gaughan | Denis Torii | Tomas Kienast
... Many organizations struggle to achieve AI maturity due to unclear plans and misaligned objectives. Aligning AI strategy with business goals and investing in skills, change management and data enable CIOs and AI leaders to drive measurable AI impact. Analysis Research Highlights Gartner Recommended Read ...
... Data and analytics leaders face growing pressure to optimize data delivery across increasingly fragmented environments, driven by the urgent need for AI-ready data. This guide helps you navigate the DataOps tools market and select solutions that streamline orchestration, observability, automation, a ...
Analyst(s): Sharat Menon | Michael Simone | Robert Thanaraj
... Access Insights Already a Gartner client? Cyberattacks rapidly exploit identity gaps and misconfigurations, taking advantage of vulnerabilities before they are patched, escalating risks for organizations. Cybersecurity leaders should adopt threat hunting to identify and stop attacks early and prevent ...
Analyst(s): Deepak Mishra | Carlos De Sola Caraballo
... B2B marketing automation platforms enable marketing teams to manage demand generation programs and orchestrate customer engagement. CMOs can leverage this research to assess market maturity and AI innovations and to identify optimal vendors for strategic growth. Market Definition/Description Magic Qua ...
Analyst(s): Jeff Cohen | Alan Lopez | Upasna Chandna | Nicholas Mortensen | Sarah Brennan