... B2B marketing automation platforms enable marketing teams to manage demand generation programs and orchestrate customer engagement. CMOs can leverage this research to assess market maturity and AI innovations and to identify optimal vendors for strategic growth. Market Definition/Description Magic Qua ...
Analyst(s): Jeff Cohen | Alan Lopez | Upasna Chandna | Nicholas Mortensen | Sarah Brennan
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... face mounting business volatility that makes scale-driven IT standardization and consolidation strategies harder to deliver. This research shows why economies of scale are challenged in today’s environment and offers guidance to design global IT operating models for resilience. Insights at a Glance Issue ...
... Access Insights Already a Gartner client? Cyber risk quantification projects stall when they promise precision, but fail to provide the insight leaders need to make decisions. Cybersecurity leaders can avoid having their CRQ projects fail by focusing on judgments and business trade-offs, instead of pr ...
... Despite uncertainty, heads of I&O must resist inaction and wrong actions to meet future I&O goals. They must ensure alignment with their CIOs’ priorities, address any AI paradoxes and prioritize effective management of technical debt to drive cost optimization, efficiency and innovation. Overview Reco ...
Analyst(s): Nathan Hill | Chris Laske | Mark Margevicius | Tim Zimmerman | Jonathan Forest | Tom Cipolla
... Customer service and support technology leaders seek to elevate their technology with AI to improve experience, reduce costs and increase scalability. The emerging vendors highlighted in this research are transforming the market with innovative AI-first approaches that deliver on AI objectives throu ...
Analyst(s): Kathy Ross | Brett Overbey | Jason Bridge | Christopher Sladdin
... Access Research Already a Gartner client? Platform engineering focuses on building and operating self-service internal developer platforms to enhance developer experience and productivity. Software engineering leaders can use this research to identify, plan and implement cost-optimized, AI-enabled and ...
Analyst(s): Bill Blosen | Cary Pillers | Manjunath Bhat
... Access Research Already a Gartner client? Rigid licensing from commercial integration vendors pushes organizations to explore open-source alternatives, but the fragmented ecosystem makes evaluation and selection hard. This research enables software engineering leaders to align such decisions with thei ...
Analyst(s): Shrey Pasricha | Nitish Tyagi | Andrew Humphreys
... Access Research Already a Gartner client? Vibe coding platforms promise democratized app development and deployment but create dangerous vendor lock-in. Software engineering leaders must realize the platforms excel at rapid prototyping, disposable tools and proof-of-concepts, but aren’t suited for cre ...
Analyst(s): C.A. Swan | Manjunath Bhat | Bill Blosen
... Access Research Already a Gartner client? Test management serves as the foundational discipline that ensures software quality, streamlines processes, and ultimately drives business success. Software engineering leaders must guide their teams to make the right tool choices and take advantage of new AI ...
Analyst(s): Joachim Herschmann | Jim Scheibmeir | Thomas Murphy