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Premium Research May 2024
... Increasing competition is making it tougher for digital commerce leaders to face the pressure to grow digital commerce. Use this research to understand the digital commerce and multichannel marketing best practices used by top brands to attract, convert and retain customers. Overview Introduction Analysis ...

Analyst(s):   Jessica Dervyn   |   Ant Duffin   |   Jason Daigler   |   Luke Tipping
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Premium Research Mar 2025
... The Innovation Maturity Self-Assessment enables executive leaders to evaluate their innovation practice and determine if it adequately supports the enterprise’s innovation goals. Use this tool to develop a differentiated strategy and identify specific areas for improvement. When to Use Directions for ...

Analyst(s):   Tsuneo Fujiwara   |   Apoorva Chhabra   |   Peter Skyttegaard   |   Gunjita Mundeja
Premium Research Jan 2025
... The use of Salesforce Data Cloud is increasing with the proliferation of AI through Einstein 1 and Agentforce, which has introduced financial risk. IT sourcing and procurement leaders can use this research to prepare for contract negotiations that address this risk. More Detail Gartner Recommended Reading ...

Analyst(s):   Aditya Sawant   |   Rebecca Martin   |   Jo Liversidge   |   Ciaran Hudson
Premium Research Feb 2024
... First Takes Fresh insights on emerging trends The generative AI vendor landscape is vast and complex. This tool provides a clear and unbiased lens for IT leaders to capture and evaluate vendor claims as well as helps identify the right vendor for their organization’s needs. Gartner Recommended Reading ...

Analyst(s):   Arun Chandrasekaran   |   Haritha Khandabattu
Premium Research Jul 2024
... quantification. This research defines risk quantification and overviews how enterprise risk management and other corporate assurance disciplines commonly apply it. More Detail Gartner Recommended Reading Gartner Recommended Reading Gartner Recommended Reading Gar (Optiona (Optiona Internal Only — This section will ...

Analyst(s):   Enterprise Risk Management Research Team
Research Mar 2024
... increase. Sourcing, procurement and vendor management leaders must seek and gain transparency, determine impact and map out their negotiation strategy when it comes to GenAI. Overview Introduction Impacts and Recommendations Gartner Recommended Reading Gartner Research ...

Analyst(s):   Mike Tucciarone   |   Hannah Decker
Premium Research Mar 2024
... Investment management firms are accelerating AI and generative AI deployment, making it vital to choose the right use cases. CIOs can use this tool to educate business leaders and their teams and help them identify use cases that reflect possible initiatives with strategic business impact. When to Use ...

Analyst(s):   Chuck Thomas   |   Priyanka Shukla
Premium Research Mar 2024
... Gauging what is feasible when it comes to AI can be challenging, given the complexity and newness of the technology. Finance transformation leaders can take a disciplined approach by prioritizing high-impact feasibility criteria and understanding the feasibility requirements for the AI use cases. Overview ...

Analyst(s):   Rajat Pandey   |   Marco Steecker
Research Jun 2024
... Gartner client? This research provides executive leaders with concise insights on how to calculate the ROI for generative AI in business model innovation. It assists in making informed investment decisions on GenAI, especially for those with a digital ambition centered around GenAI for business model innovation ...

Analyst(s):   Daniel Sun   |   Rita Sallam
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