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Premium Research Jan 2024
... The product-led go-to-market motion is increasing traction in the security software market as a way to scale the penetration in enterprise user bases and applications. Product leaders considering using PLG should use the best practices that PLG competitors are using. Overview Gartner Recommended Readi ...

Analyst(s):   Radu Miclaus
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Premium Research Jan 2024
... Fair employee experiences increase retention rates by up to 27% and boost individual performance by up to 26%. HR professionals can use this manager enablement tool to ensure all employees have equal access to information, opportunities, support and recognition. When to Use Directions for Use Gartner R ...

Analyst(s):   Vaishnavi Kinnal
Premium Research Jan 2024
... The cloud management tooling market is complex. China’s I&O leaders should use this Market Guide to understand how vendors will create strategies and offerings to support hybrid and/or multicloud management, as well as the direction of this evolving market. Gartner Research ...

Analyst(s):   Stephen Du
Premium Research Jan 2024
... The market for network automation platforms extends beyond point network automation tools and legacy NCCM products. These platforms help I&O networking leaders move beyond siloed or tactical network automation implementations, to scale and improve the level of automation in their environments. Gartne ...

Analyst(s):   Andrew Lerner
Premium Research Jan 2024
... Retail CMOs face increased scrutiny of martech investments and mounting pressure to build a digital-first marketing strategy while budgets remain flat. Use this guide of industry-specific research to navigate these challenges, complete high-priority tasks and plot a course for success. Analysis Resear ...

Analyst(s):   Matt Moorut
Premium Research Jan 2024
... Technology innovation leaders should monitor advances in wearable brain interfaces that can decode thoughts, as well as scalable quantum computing, machine unlearning to manage large AI models, and natural language control of complex robot navigation. Gartner Research ...

Analyst(s):   Nick Jones
Premium Research Jan 2024
... Although consumers are aware of GenAI and its rapidly mainstreaming and multiplying use cases, their attitudes fall short of a full embrace of the technology. CMOs can use this research to identify strategies to increase openness to GenAI from consumers. Data Snapshot Data Insights What You Need to Do W ...

Analyst(s):   Linda Nguyen
Premium Research Jan 2024
... Many organizations have a goal to implement zero trust but lack clarity on how to measure progress on zero trust efforts and their relevance to the business. By using outcome-driven metrics, security and risk management leaders can get better insight into how well they are meeting their targets. Gart ...

Analyst(s):   Charlie Winckless
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? The emergence of GenAI-capable application software is transforming the way applications can support users in their day-to-day tasks and workflows. This research helps frame the revenue opportunity and risks associated with vendor participatio ...

Analyst(s):   Adam Woodyer
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