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Research Jun 2024
... Access Research Already a Gartner client? CIOs play a crucial role in influencing technology investments. However, the best idea does not always get funded — the best pitch does. This research equips CIOs with tools and techniques to create and deliver presentations that win leadership support for tec ...

Analyst(s):   Christie Struckman
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Premium Research Jun 2024
... Sellers who lack guidance often use sales enablement assets at the wrong time, which reduces both buyer and seller confidence and win rates. Product marketers focused on driving sales effectiveness should work with sales enablement staff to craft sales playbooks that advise on content and timing. Whe ...

Analyst(s):   Elizabeth Jones
Premium Research Jun 2024
... Product-led growth strategies and tactics often rely on free offers to enable users within prospective accounts to see the value of products prior to purchase offers. Product marketers must combat high dropoff rates and optimize sales outreach timing to improve free offer conversion rates. Strategic ...

Analyst(s):   David Yockelson
Research Jun 2024
... Access Research Already a Gartner client? AI models create new model risks that can impact operations, reputations and compliance. Heads of enterprise risk management can enhance traditional model risk frameworks to address the unique AI risks and use cases as well as apply a risk-based approach to th ...

Analyst(s):   David Martens
Premium Research Jun 2024
... Reducing costs is top of mind for procurement leaders, yet a narrow focus on unit price alone can lead to increased supply chain costs. This research demonstrates how procurement leaders can apply three total cost of ownership principles to optimize cost and unlock value. Overview Introduction Analysis ...

Analyst(s):   Joe Stephens
Premium Research Jun 2024
... CHROs face pressure to find quality talent and improve productivity, while increased candidate expectations and hiring volatility remain. CHROs should embed AI capabilities into their recruiting technology stack to respond to these challenges. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jackie Watrous
Premium Research Jun 2024
... Wireless semiconductor revenue declined by 13.1% in 2023 to $19.7 billion, reflecting weak smartphone and laptop shipments. Broadcom was the biggest winner in this category, and Qualcomm was the biggest loser. Investment Implications What to Watch For Gartner Research ...

Analyst(s):   Tim Mahon
Research Jun 2024
... Access Research Already a Gartner client? Organizations often struggle to improve processes due to fragmentation, which hinders digital transformation. This research shows technology innovation leaders how to establish a business operations COE that will provide better support for process optimization ...

Analyst(s):   David Sugden
Premium Research Jun 2024
... E-clinical system vendors provide solutions that support clinical trials, often bundling these offerings into a single, integrated platform. Life science CIOs seeking to improve trial speed, quality and resource utilization should use this research to help with e-clinical system selection decisions. ...

Analyst(s):   Jeff Smith
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