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Premium Research Jan 2025
... The life sciences industry is at the forefront of technological innovation, pioneering the adoption of digital tools such as AI and automation. CIOs must leverage digital transformation to enhance the research, clinical development and commercialization of biopharmaceuticals and medical devices. Scop ...

Analyst(s):   Reuben Harwood
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Research Jan 2025
... Access Research Already a Gartner client? Effective communications teams enable an organization to reach and influence critical audiences to act in line with business priorities. Communications leaders who have clear strategic and operational plans can be valuable business partners and guide their tea ...

Analyst(s):   Iliyana Hadjistoyanova
Research Jan 2025
... Access Research Already a Gartner client? In the past decade, large enterprises have seen market leadership tenure slashed in half to under three years. To keep up, executives must fundamentally change their approach to strategy formation and planning. This initiative equips strategy leaders with fram ...

Analyst(s):   Vishnu Kumar
Research Jan 2025
... Access Research Already a Gartner client? Startups must innovate to stay relevant, and yet, most product innovations fail to achieve commercial success. Usually, the failure is not related to the quality of an idea but to its course of execution. Improve the outcomes of innovation initiatives with a s ...

Analyst(s):   Ayelet Heyman
Research Jan 2025
... Access Research Already a Gartner client? Few companies attain the capital-efficient profitable growth required to win in this challenging economy. CFOs must design a financial strategy that balances demand for growth with cost discipline and improved cash conversion to ensure their organizations succ ...

Analyst(s):   Randeep Rathindran
Research Jan 2025
... Access Research Already a Gartner client? Product introduction is the set of cross-functional activities to launch and sell a product. The trend toward continuous delivery means product or offering managers need to more effectively collaborate with internal stakeholders to create efficient product int ...

Analyst(s):   Chris Meering
Research Jan 2025
... Access Research Already a Gartner client? Amid shifting buyer behaviors, optimizing sales processes is vital. To drive acquisition, retention and growth, CSOs should enhance engagement across channels, integrate digital experiences to boost seller-customer interactions and adopt personalized buyer ret ...

Analyst(s):   Shreya Biswas
Research Jan 2025
... Access Research Already a Gartner client? Demand generation leaders must develop, calibrate and scale demand generation and ABM programs to support goals for solution awareness, pipeline and revenue growth. Such programs require an intentional mix of content and channels based on precise campaign audi ...

Analyst(s):   Jenifer Silverstein
Research Jan 2025
... Access Research Already a Gartner client? Successful talent and performance management requires an adaptive, integrated strategy and operating model to help organizations engage, retain and motivate employees, assess and deploy talent at scale and achieve sustainably high levels of performance and pro ...

Analyst(s):   Annika Jessen
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