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Premium Research Jul 2024
... Product marketers often struggle to effectively bring the entirety of their technology providers’ offering portfolios to market. Marketers can use this research to create a focused opportunity portfolio that aligns GTM strategies and resources with stakeholder outcomes. Overview Introduction Analysis Ga ...

Analyst(s):   Kip Martin
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Research Jul 2024
... Access Research Already a Gartner client? Communications service provider CIOs must reduce radio access network expenses while facing aging equipment, new spectrum allocation, obligations and network quality competitions. This research gives CSP CIO five actions to maintain ROI and growth despite thes ...

Analyst(s):   Kosei Takiishi
Premium Research Jul 2024
... Many product marketers strive to measure demand generation strategically, but are pulled back to traditional, volume-based metrics as a way of articulating marketing’s value. This research uncovers stakeholders’ common concerns and necessary actions when driving the change to outcome-based metrics. O ...

Analyst(s):   Jenifer Silverstein
Premium Research Jul 2024
... To address risks associated with GenAI, cybersecurity is only the beginning. This excerpt from the webinar Generative AI: Key Considerations for Communications helps communications leaders treat critical vulnerabilities — from reputational damage to intellectual property theft. Overview Gartner Resear ...

Analyst(s):   Patryck Allen
Research Jul 2024
... Access Research Already a Gartner client? This Hype Cycle focuses on hyped and emerging backup and data protection technologies. I&O leaders should use this research to adapt their backup and data protection strategy, recognizing the relevance of these technologies to thwart the risks to an organizati ...

Analyst(s):   Michael Hoeck
Research Jul 2024
... Access Research Already a Gartner client? Enterprise communication services are evolving as more businesses embrace AI, digital transformation and cloud-first strategies. CSP product leaders should use this Hype Cycle to understand the pace and viability of maturing and emerging products and services ...

Analyst(s):   Khurram Shahzad
Premium Research Jul 2024
... While defining their digital transformation journeys, life sciences chief supply chain officers should concentrate on five key themes to optimize their technology investments: data platforms, visibility and traceability, digital representation, AI techniques, and decision intelligence. What You Need ...

Analyst(s):   Corwin Hee
Premium Research Jul 2024
... A lack of subject matter expertise in product management teams can have a negative impact on a product’s success. Product managers can confirm that impact through intelligent product and sales analysis and can rectify the situation through enhanced recruitment tactics. Overview Introduction Analysis Gar ...

Analyst(s):   Robin Schumacher
Premium Research Jul 2024
... In 2021, Gartner introduced the idea of a New Chasm driven by the democratization of technology. This research provides product leaders with updated insight on interpreting and applying the New Chasm concepts to drive growth by understanding customers’ risk tolerance and decision process maturity. Ov ...

Analyst(s):   Hank Barnes
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