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Premium Research Sep 2024
... Responsibility for delivering technology is increasingly democratized across the organization, driven by business demand for autonomy. By empowering teams and individuals to take ownership of the delivery process, Heads of Enterprise Architecture can enable increased agility and innovation. Overview C ...

Analyst(s):   Auria Asadsangabi
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Premium Research Sep 2024
... Demonstrating effective use of field marketing budget through data-driven measurement and metrics can secure the right level of investment for product marketers. This research outlines how to define and optimize field marketing metrics to improve regional performance. Overview Introduction Analysis Gart ...

Analyst(s):   Susan Graeme
Premium Research Aug 2024
... In this Q&A, legal leaders can hear from a senator spearheading U.S. state efforts to regulate AI, including what to do to comply with Colorado’s new law, which comes into effect in 2026. Plus, learn about the overlaps — and differences — between the EU AI Act and new and emerging U.S. state laws. Ab ...

Analyst(s):   Laura Cohn
Research Sep 2024
... Access Research Already a Gartner client? データ・サイエンス/機械学習プラットフォームは、機械学習と生成AIのモデルの構築、カスタマイズ、導入を通じて、データ・サイエンス手法に基づくインサイト主導の意思決定を可能にする。本マジック・クアドラントは、データ/アナリティクス・リーダーがDSMLプラットフォームの選択という重要な決定を下す際に役立つ。 Gartner Research ...

Analyst(s):   Tatsuya Ichishi
Premium Research Sep 2024
... Many customers report negative experiences with chatbots and voice bots, even when they get an accurate answer. These five principles of good conversation design can help customer service and support leaders transform customers’ bad bot experiences into better ones. Gartner Research ...

Analyst(s):   Kim Hedlin
Premium Research Sep 2024
... FP&A leaders struggle with in-year budget inflexibility, preventing them from making timely resource adjustments to take advantage of opportunities or mitigate risks. This research offers three actionable insights on how leading FP&A organizations embed flexibility into their budgeting. Overview Concl ...

Analyst(s):   Andrew Lubrano
Research Sep 2024
... Access Research Already a Gartner client? Despite cybersecurity risk being higher on executives’ agendas these days, cybersecurity leaders still struggle to make a clear and defensible business case for investing in a security program. This research offers a method to translate the benefits of cyberse ...

Analyst(s):   Tom Scholtz
Research Sep 2024
... Access Research Already a Gartner client? To better identify, capture and convert prospects, revenue and retention leaders must track a wider variety of buying signals. The confluence of signals and the ability for marketing and sales to evaluate and act on them with precision have driven the creation ...

Analyst(s):   David Yockelson
Premium Research Sep 2024
... Aligning an organization’s R&D portfolio management decisions with its strategic business goals requires a well-defined portfolio strategy. This research details three portfolio strategy approaches that R&D leaders can use to make informed investment decisions, despite their limited resources. Overvi ...

Analyst(s):   Benjamin Jury
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