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Premium Research Apr 2024
... The annual HIMSS conference helps healthcare leaders keep abreast of technology advancements in the industry. Healthcare provider CIOs can use this research to glean conference take-aways related to trends, challenges and opportunities in clinical technologies including AI, virtual care and EHRs. Mor ...

Analyst(s):   Veronica Walk
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Premium Research May 2024
... This library provides examples of how companies talk about their identity and strategic direction, commonly referred to as a corporate narrative. Communications leaders can draw inspiration from how others define and bring to life the connection among brand, values, strategic objectives and more. Gar ...

Analyst(s):   Isabel Fain
Premium Research Apr 2024
... Many chief sales officers grapple with the underutilization of inside sales, sacrificing significant growth potential. This research helps CSOs transform inside sales into a dynamic growth engine, aligning with buyer preferences and optimizing modes of engagement. Overview Introduction Analysis Gartner ...

Analyst(s):   Greg Hessong
Premium Research May 2024
... Infrastructure and operations scorecards often focus only on operational metrics and fail to communicate I&O’s value to key stakeholders. This guide helps I&O leaders create value stories that demonstrate the function’s contribution to the broader business and to stakeholders’ critical priorities. Ov ...

Analyst(s):   Ashish Banerjee
Premium Research Apr 2024
... Startups take on significant risks related to resource drain, product roadmap alignment and customer relationship management when partnering with large systems integrators or consultancies. Tech CEOs can follow three checklists to reduce risk exposure while fostering valuable partnerships. Overview In ...

Analyst(s):   Anshul Gupta
Premium Research Apr 2024
... Proving the value of marketing programs to GTM stakeholders can be challenging without actionable metrics and insights. Product marketers should create dashboards for key use cases and GTM strategies including account-based marketing and sales, product-led growth and customer success. When to Use Dire ...

Analyst(s):   Ray Pun
Premium Research May 2024
... Product marketers grapple with adapting and scaling their teams amid go-to-market opportunities and challenges. This research provides insights into building the adaptive team structure and capabilities necessary to bolster product marketing maturity and effectiveness in four common GTM scenarios. Ov ...

Analyst(s):   Rahim Kaba
Research May 2024
... Access Research Already a Gartner client? Customer behavior is complex, and marketing channels are impermanent — changing and blurring together. Use this research to look beyond omnichannel strategies to ensure your cross-discipline teams address customer context, make necessary trade-offs, use cross- ...

Analyst(s):   Suzanne Schwartz
Premium Research May 2024
... Multimodal routes connecting China and Europe have doubled in recent years due to increased investment and growing demand due to disruptive supply chain events. This research helps logistics leaders evaluate and compare these routes and integrate them into their overall logistics strategy. Overview In ...

Analyst(s):   Matthew Beckett
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