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Premium Research Sep 2024
... Online learning platforms have transformed skills development, offering technical professionals accessible, flexible and diverse opportunities for upskilling and reskilling. AI integration now provides personalized learning experiences that boost engagement and improve training outcomes. Overview Anal ...

Analyst(s):   Peter Hyde
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Research Sep 2024
... Access Research Already a Gartner client? This interactive data story allows CMO leaders to benchmark brands’ digital marketing channel performance against 1,178 brands across five industries. Use this tool to understand the current digital marketing channel performance, and identify gaps and opportun ...

Analyst(s):   Noam Dorros
Premium Research Sep 2024
... Organizations expect new CRM platforms and capabilities to be implemented faster than ever. Meanwhile, customer expectations have never been higher. Application technical professionals should use this research to navigate the implementation challenges and keep up with customer expectations. Overview P ...

Analyst(s):   Simon Whight
Premium Research Sep 2024
... Personal care brands face increased demand for seamless online buying experiences, shopping tools, as well as rapid martech advancements in generative AI. CMOs should use this research to guide their investments in digital commerce capabilities and improve their GenAI and channel marketing strategy. ...

Analyst(s):   Greg Carlucci
Research Sep 2024
... Access Research Already a Gartner client? 生成AIの活用が模索される中、その応用対象の1つとして浮かび上がった「社内ナレッジ探索」そのものへの注目度が高まっている。本リサーチノートでは、社内ナレッジ探索の現状とさまざまなサービスの有用性を明らかにし、EA/テクノロジ・イノベーションのリーダーが採るべき方向について提言する。 要約 データ・インサイト 根拠 推奨リサーチ Gartner Research ...

Analyst(s):   Masaki Suzuki
Research Sep 2024
... Access Research Already a Gartner client? Pay mix is a critical compensation element that helps chief sales officers attract, motivate and retain top talent. In addition to market data, CSOs can use this tool to optimally set their sellers’ pay mix using key nuances of role designs, opportunity comple ...

Analyst(s):   Dave Egloff
Research Oct 2024
... Access Research Already a Gartner client? Loyalty programs are common for B2C companies, but not widely used by B2B brands due to a perceived lack of utility and complex buying dynamics. Digital marketing leaders in B2B organizations should incorporate loyalty programs into their strategies to drive d ...

Analyst(s):   Halle Stern
Premium Research Sep 2024
... Pharma marketing leaders must adjust to consumers’ shifting approach to healthcare, despite decreased resources and increasing competition. CMOs can use this benchmarking research to contextualize brand performance, stay ahead of key industry trends and inform strategic and tactical planning. Introdu ...

Analyst(s):   Chris Beland
Research Oct 2024
... Access Research Already a Gartner client? Outage of your SaaS-based IAM tools can lead to disruption of business activities by interrupting access to mission-critical infrastructure and applications. This research offers security and risk management leaders comprehensive strategies to mitigate the ris ...

Analyst(s):   Michael Kelley
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