... Flexible career paths for Communications employees can improve career satisfaction and intent to stay. Chief communications officers can use this research to learn how to adopt experience-based career maps to retain employees within the function. Overview Analysis Contributors Gartner Recommended Readin ...
Analyst(s): Michelyne Chavez
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Sales performance increasingly relies on data-driven decision making, but sales leaders are not effectively leveraging CRM sales technology. With this Analytics Dashboard Framework, sales operations leaders can deliver actionable insights to make strategic and tactical impact on sales performance. Ov ...
... R&D leaders often struggle to articulate a clear R&D strategy. By clarifying how R&D investments drive corporate objectives, R&D leaders can guide their function in constructing a balanced portfolio of projects designed to deliver long-term growth for the enterprise. Overview Introduction Analysis Gartn ...
... Transitioning into a new role is a critical and challenging time for both new and established CIOs. CIOs who are new to the role or new to the retail industry can download this comprehensive guide to better understand their new environment and set themselves up for success. Gartner Research ...
... Existing customers are expected to generate over half of 2025’s revenue growth for a majority of large tech providers, yet confidence in the execution of customer marketing programs is low. Product marketing leaders must prioritize top-performing customer marketing programs to exceed growth goals. Da ...
... Product marketers support teams accountable for maximizing revenue potential, yet a lack of direct revenue responsibility creates a measurement challenge. This research outlines how product marketing leaders can show impact by using a combination of strategic, operational and tactical metrics. Overvi ...
... Investing time and resources in the right customers is vital for successful key account management. CSOs seeking to achieve desired returns from their key account programs can consult this research for strategies in identifying, selecting and maintaining a profitable key account portfolio. Overview Co ...
... Early-stage PLG companies face fundraising challenges because their initial focus on free offerings to build a vibrant user base doesn’t align with investors’ revenue expectations. To counter this, startup tech CEOs at PLG firms must focus on a powerful revenue alternative — viral growth. Overview Int ...
... Access Research Already a Gartner client? Product leaders in the oil and gas industry face both growth challenges and opportunities as customers prioritize business resilience. To gain a competitive edge, use insights from the 2025 Gartner CIO and Technology Executive Survey to align go-to-market plan ...