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Research Jan 2025
... Access Research Already a Gartner client? Many chief sales officers use linear account tiering to set a range of high- to low-touch engagements and complement their customer segmentation strategy. To drive situationally specific and more productive sales interactions, CSOs must consider the nonlinear, ...

Analyst(s):   Dave Egloff
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Premium Research Jan 2025
... When tech CEOs obtain private equity investment, the expectations for where the CPO should focus their efforts will change significantly. This note reviews the four most common changes impacting the CPO in the first year and how tech CEOs should respond to this transformative moment. Overview Introduc ...

Analyst(s):   Charles Sutherland
Premium Research Mar 2025
... Cost remains the greatest barrier to meeting supply chain sustainability commitments. CSCOs can use this research to employ cost optimization strategies that lower the cost of reaching commitments. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jared Nourse
Premium Research Feb 2025
... The majority of digital initiatives fail to drive targeted outcomes, which threatens digital transformation and business success. This one-minute video discusses how CIOs can execute their top priorities by strategically managing the digital investment portfolio. Gartner Recommended Reading Gartner Re ...

Analyst(s):   Daniel Stang
Research Feb 2025
... Access Research Already a Gartner client? R&D leaders can use this tool to assess staff against a set of technical and behavioral competencies needed for success in R&D roles. This assessment helps define critical competencies, identify competency gaps and create an action plan for competency developm ...

Analyst(s):   Lauren Maiya
Premium Research Jan 2025
... Trade promotion solutions enable consumer goods organizations to assign, manage, and evaluate promotions and price reductions with retail partners, maximizing ROI. Consumer goods CIOs can use this Market Guide to identify solutions and practices to optimize their investment. Overview Market Definition ...

Analyst(s):   Ellen Eichhorn
Premium Research Nov 2024
... Mobile BYOD programs support a range of enrollment options with overlapping levels of control and visibility. We compare enrollment options for application technical professionals to select an enrollment method that protects corporate data and addresses employee concerns over privacy and data loss. A ...

Analyst(s):   Craig Fisler
Premium Research Jan 2024
... With the rapid adoption of generative AI, legal leaders face amplified risks related to third parties, privacy and information leakage. This research helps legal leaders address five key issues to mitigate generative AI risks in vendor and third-party relationships. More Detail Gartner Recommended Rea ...

Analyst(s):   Madeline Massey
Premium Research Dec 2024
... Traditional architecture governance processes usually rely on a phase-gate approach to review projects in a waterfall context. This session explores how EA leaders can support agile and product management methodologies by adopting a different approach to architecture decision making and governance. S ...

Analyst(s):   Andrew Gianni
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