... Tradeshows and events offer attractive opportunities to generate awareness, leads and sales. However, evaluating the ROI of these events remains a challenge for many tech CEOs. This research note provides a structured approach to establishing event metrics and measurement practices. Gartner Research ...
Analyst(s): David Kung
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... To accelerate technology transformation, HR leaders must build business leader confidence in the function’s ability to achieve technology goals. Review this best practice to learn how Takeda uses three building blocks to secure leadership buy-in and drive HR technology transformation. Case Overview Pr ...
... TI leaders at SLB struggle to prioritize innovation ideas for scaling and to hand over innovation projects to delivery teams for scaling them up. To optimize innovation scaling, SLB uses a prioritization matrix, defined handoffs and a digital playbook. Gartner Research ...
... The demand for sovereign cloud IaaS is rising, which poses a risk for global cloud providers that are slow to react, but opportunity for those that move quickly to address the sovereign requirements. Product managers must navigate the risks and opportunities to make the best investment decisions. Ove ...
... Buyers rate success stories as one of the most valuable provider content types. Yet, many startups fail to properly set expectations to create them with their early customers. Startup tech CEOs can use this research to quantify value for customers and document and deliver value stories. Overview Intro ...
... Organizations are increasingly investing in backup solutions for Microsoft 365. Application technical professionals must understand their responsibilities for storing data within Microsoft 365, and should have an appropriate disaster and recovery strategy to prevent loss of critical data. Overview Com ...
... Ninety percent of B2B buyers use social media when considering a purchase. Digital marketing leaders should create engaging, high-performing social media content by teaching customers what to value about their brand, tailoring posts to different platforms and incorporating user-generated content. Ove ...
... CIOs and technology leaders are leveraging technology to improve productivity, drive revenue growth and transform organizational culture. Product leaders can use this presentation to learn more about the personas and priorities of CIOs and other technology leaders to better align their GTM strategy. ...
Analyst(s): Tech Buying Behavior Research Team | Mark McDonald