... As B2B sales changes, so does the role of the chief sales officer. The Gartner Sales Podcast welcomes Graham Stringer, head of customer markets for Fujitsu’s North America region, to discuss his firsthand experience with a growing CSO role. Overview About the Guest Gartner Recommended Reading Gartner Re ...
Analyst(s): Betsy Gregory-Hosler
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... I&O leaders tasked with driving an enterprise service management program for the organization must navigate challenges related to scope, cross-organization collaboration and vendor marketing to deliver realistic organizational benefits with the ESM program. Gartner Research ...
... When selecting environmental, health and safety software, enterprises must identify their needs and perform a diligent analysis of vendor and product capabilities. This Toolkit provides CIOs with an RFP template and customizable vendor questionnaire to enable informed software buying decisions. When ...
... Enterprises invest in environmental, health and safety software to reduce the environmental and social impacts of their operations and improve EHS performance. CIOs who buy and implement EHS software can use this guide to gain insight into the market and representative vendors. Overview Market Definit ...
... Although consumers are aware of GenAI and its rapidly multiplying and mainstream use cases, they have yet to fully embrace the technology. Financial services CMOs can use this research to understand current attitudes and identify strategies for increasing consumers’ openness to GenAI. Data Snapshot Da ...
... Access Research Already a Gartner client? Change management and communication techniques have proven to help CDAOs wield more influence with stakeholders and drive impact with their data and analytics strategies. This research will help them master these skills to drive sustainable business change. Ove ...
... The digital and nonlinear B2B buyer journey exacerbates the cost of sales and marketing misalignment. CMOs can drive increased revenue and profit by incorporating buying context insight into ideal customer profile buyer journeys, a practice that also strengthens marketing and sales alignment. Overvie ...
... A customer advisory board is a key forum for revenue and retention leaders to forge a strong bond with major customers, validate priorities and market trends. Anglepoint runs a successful CAB that keeps members engaged by choosing customers of similar maturity and size who help co-create the agenda. ...
... Access Research Already a Gartner client? Business capability models are the most produced but least consumable business architecture deliverables. Enterprise architecture leaders can use this research to construct a compelling business case for executive leadership in five steps, ensuring their model ...