... Access Research Already a Gartner client? CMOs should determine whether to transform or iterate their martech and omnichannel strategies in the face of potentially game-changing technologies such as generative AI. This playbook helps CMOs assess risks and benefits before developing a plan. Overview Stra ...
Analyst(s): Audrey Brosnan | Suzanne Schwartz
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... As GenAI takes on more coding tasks, the daily life of a software engineer looks more like a manager than a traditional software engineer. On today’s Steering Engineering Podcast, we dig into this topic with Charity Majors, engineer, author, CTO and creator of the engineer-manager pendulum concept. G ...
... Access Research Already a Gartner client? Reaching ambitious emissions reduction goals while maintaining growth relies on scaling low-carbon technologies. Executive leaders can use this research to identify strategic industry interventions to trigger low-carbon technology adoption at scale and displac ...
... Access Research Already a Gartner client? Materials informatics applies advanced AI to accelerate, scale and optimize materials science workflows, creating a virtuous cycle of materials discovery, selection and development. R&D leaders should use this Market Guide to evaluate solutions for their use c ...
... The 2024 cohort of top North American supply chain graduate programs showed strengths in analytics, strategy and experiential exposure, while manufacturing coursework is in decline. Supply chain leaders can use these rankings to identify the right programs for recruiting and employee development. Gar ...
... The 2024 cohort of top North American supply chain undergraduate programs showed strengths in program size, curriculum and experiential exposure. This ranking identifies the top university programs from which to recruit well-rounded talent and partner with to meet future capability needs. Gartner Res ...
... Access Research Already a Gartner client? The controllership function must transform to deliver real-time financial insights and increase its value to the enterprise. Corporate controllers can use this Hype Cycle to identify the top current and emerging technologies, processes and methodologies shapin ...
... Security and risk management organizations often rely predominantly on cyber risk questionnaires for precontract due diligence or audit of third parties. To extract maximum value from these questionnaires, security and risk management leaders should focus on core items instead of customization. Gartn ...
... Effective demand generation via advertising requires compelling content that resonates with the buyer’s journey across digital channels. Digital marketing leaders can boost demand generation by optimizing ad placement and creating ad content that delivers value to customers along the buying journey. ...