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Research Jan 2025
... Access Research Already a Gartner client? Cybersecurity leaders must reframe their roles for a fragmented, interdependent world and better support business outcomes — not just cyber-risk reduction. This requires a business-driven cybersecurity program developed amid technology complexity, accelerating ...

Analyst(s):   Tom Scholtz   |   Will Candrick
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Research Jan 2025
... Access Research Already a Gartner client? Effective employee communications are essential for maintaining employee engagement and performance amid changes in corporate strategy, organizational culture and the external environment. This initiative helps Communications leaders align their internal commu ...

Analyst(s):   Alexandra Earl   |   Emily Earl
Research Jan 2025
... Access Research Already a Gartner client? Industries face unique threats and opportunities that shape technology needs, buying behaviors and decisions. This cross-industry initiative helps product leaders react to external market conditions by exploring industry growth opportunities, vertical technolo ...

Analyst(s):   Sruthi Nair   |   James Ingham
Research Jan 2025
... Access Research Already a Gartner client? Successful product marketing execution hinges on communicating value to internal and external stakeholders. Our best practices can help your teams develop differentiated value propositions and stories that motivate buyers to act and empower GTM teams to win, r ...

Analyst(s):   Elizabeth Jones   |   Rahim Kaba
Premium Research Jan 2025
... Software engineering technical professionals must navigate the evolving landscape of development tools, techniques and practices. Gartner’s 2025 software engineering initiative supports organizations in building successful products that maximize business value and customer impact. Scope Analysis Topics ...

Analyst(s):   Matt Brasier   |   Peter Hyde
Premium Research Jan 2025
... 2024’s explosive release of GenAI in the digital workplace brought great opportunities and significant challenges. Digital workplace technical professionals must prioritize improving competencies and governance to realize the opportunities of emerging trends, increased ROI and employee experience. Sc ...

Analyst(s):   Larry Cannell   |   Chris Jackson
Premium Research Jan 2025
... National defense organizations must accelerate modernization and innovation amid ongoing geopolitical uncertainties and emerging technology advancements. This initiative helps CIOs address complex priorities to enable competitive advantage, military readiness and operational excellence. Scope Analysis ...

Analyst(s):   Michael McFerron   |   Irma Fabular
Research Jan 2025
... Access Research Already a Gartner client? Stronger brands boost customers’ willingness to pay, purchase likelihood and brand exclusivity. To build strong brands, CMOs should craft a solid brand strategy and architecture, communicate brand governance, activate the brand to ensure differentiation across ...

Analyst(s):   Julie Reeves   |   Kate Muhl
Premium Research Jan 2025
... U.S. healthcare payers are experiencing mounting economic and technological pressures. These include increased care costs and generating ROI from advances in AI. This initiative helps CIOs navigate the health insurance landscape and deliver tangible business value from digital transformation. Scope An ...

Analyst(s):   Austynn Eubank   |   Connie Salgy
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