... Access Research Already a Gartner client? Marketing excellence requires effective program execution and a data-driven measurement strategy to demonstrate business results. Product marketing leaders must track and prove the value of marketing programs, utilize a modern martech stack and adopt efficient ...
Analyst(s): Amy Jenkins | Ray Pun
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... Access Research Already a Gartner client? Product leaders targeting banking and investment services must hone their offerings and messaging to align with buyer outcomes. Gartner’s insights on customer needs, growth opportunities and buyer behavior all support product planning and go-to-market strategy ...
... Access Research Already a Gartner client? Continuous changes in B2B buying behaviors and continued future uncertainty are driving the need for comprehensive talent management strategies. To succeed, CSOs must hire, develop, motivate and manage sellers in ways that drive behaviors aligned with sales go ...
... Access Research Already a Gartner client? Cybersecurity leaders must balance the job of protecting their organization with the task of delivering business value in constantly shifting threat and operating environments. This initiative focuses on effective strategies for demonstrating cybersecurity val ...
... Access Research Already a Gartner client? Product marketing leaders must engage users, developers and partners who are key influencers or enablers in tech buying decisions. To increase revenue velocity with less friction, they should deploy approaches such as product-led growth, partner and developer ...
... Supply chain organizations are being pressured to optimize productivity and resilience, while cutting costs. Here, we provide supply chain leaders with guidance on opportunities to invest in novel and mature technologies that manage the implications these decisions have for business ecosystems. Scope ...
... Access Research Already a Gartner client? Effective internal communications are essential for maintaining employee engagement and performance amid changes in corporate strategy, organizational culture and the external environment. This initiative helps CCOs align their employee communications strategy ...
... Access Research Already a Gartner client? Executing the enterprise risk management process provides heads of ERM a foundation for advising the C-suite executives, board members and risk owners. This initiative covers the ERM process, including risk identification, assessment, monitoring, mitigation an ...
... Access Research Already a Gartner client? The expanding scope of software and growth of software-based generative AI are challenging software engineering leaders to deliver customer value while building a compelling employee value proposition. This initiative will help them adapt their software engine ...