... Home care and OTC digital marketers must appeal to skeptical, cost-conscious consumers by demonstrating brand transparency, offering personalized experiences and targeting audiences with relevant ads. CMOs can use this research to stay informed about industry and consumer trends for planning. Introdu ...
Analyst(s): Greg Carlucci | Noam Dorros
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Technology providers enhancing their products with generative AI should reevaluate their packaging and pricing to ensure the best return on their investment. Product leaders should package offers to encourage AI adoption and price based on customer value, using examples specified in this research. Ov ...
... Use the attached 2025 Gartner CIO and Technology Executive Survey presentation findings to learn how CIOs in Southeast Asia manage strategic business, technical and leadership priorities to maximize value from digital investments. Gartner Research ...
... Agentic AI presents the ability to create automated solutions using LLMs to drive execution of tasks and processes. Software architects must learn an emerging set of patterns for AI agent architecture, design and operations to enable the delivery and ensure robustness of these new capabilities. Overv ...
... To achieve high-quality technology deals, executive leaders must engage directly with the buying process, utilize agile procurement methods and understand technology vendors’ business drivers. This strategy helps mitigate post-purchase regret and ensures business outcomes are achieved. Data Snapshot D ...
... Future supply chains will be shaped by forces like geopolitical dynamics, AI advancements, increased regulations and talent scarcity. Consumer products CSCOs can get future-ready by prioritizing capabilities such as real-time data, AI enablement and building a growth mindset culture. Gartner Research ...
... The rise of AI-enabled machine customers will profoundly transform the banking sector. CIOs can use these predictions to capitalize on the growth of autonomous businesses in the banking industry. Overview Strategic Planning Assumptions Analysis A Look Back Gartner Recommended Reading Note 1: Customer Adop ...
... Global process owners focus on end-to-end process improvement while product owners take responsibility for specific technologies and tools within a process. Finance transformation leaders can use this research to understand the roles and relationship between GPOs and product owners. Overview Conclusio ...