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Premium Research Aug 2024
... Communications service providers are deploying digital marketplaces to adopt platform-based business models, but face challenges in making them resonate with B2B buyers. CSP product leaders can use this research to avoid five common pitfalls that derail successful digital marketplace initiatives. Ove ...

Analyst(s):   Khurram Shahzad   |   Pablo Arriandiaga
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Premium Research Aug 2024
... 随着企业机构越来越多地使用云计算技术,传统的资源监控和管理能力往往跟不上变化的步伐。本研究分析了基础设施和运营(I&O)领导者应如何为借鉴FinOps方法的云财务管理实践做好准备,从而控制云成本和优化云资源使用。 概述 导语 分析 证据 Gartner相关推荐阅读 注1:云资源“标签” Gartner Research ...

Analyst(s):   Ken Rothenberger   |   David Wright
Premium Research Aug 2024
... Most vendor messaging focuses on product capabilities, but there are a variety of other sources of value important to buyers. Product marketers must go beyond their offering to identify the strongest, most relevant benefits to distinguish themselves from competitors and stand out in a buying cycle. O ...

Analyst(s):   Molly Beams   |   Sarah Brennan
Premium Research Aug 2024
... The 2023 Gartner Tech Marketer Role Survey found that product marketers and CMOs at tech companies are aligned on critical challenges, but often lack the confidence to address them. To demonstrate impact, product marketers need to ensure alignment on priorities and enhance execution capabilities. Ove ...

Analyst(s):   Rahim Kaba   |   Jen Singleton
Research Aug 2024
... Access Research Already a Gartner client? 会話型AI (CAI) の市場は急速に発展し、新たなソリューションが登場している。アプリケーション/ソフトウェア・エンジニアリング・リーダーは、CAIの領域を知り、ユースケースやベンダーの機能に関わる現在のトレンドに基づいて選択肢を評価するために、本マーケット・ガイドを活用されたい。 要約 市場の定義 市場の概要 市場の方向性 市場の分析 代表的なベンダー 市場に関する推奨事項 推奨リサーチ 根拠 備考1:ユースケースの特性に応じたソリューションの選択 備考2:特定ユースケース向けの追加的な機能 Gartner Research ...

Analyst(s):   Hironori Hayashi   |   Ken Kawabe
Premium Research Aug 2024
... Incorporating GenAI into analytics solutions has evoked enthusiasm and caution among organizations. Data and analytics leaders who want to safely introduce GenAI can use this research to learn how to effectively govern its usage while improving the business value of self-service analytics. Overview In ...

Analyst(s):   Kurt Schlegel   |   Julian Sun
Premium Research Aug 2024
... An enterprise website is a vital component of go-to-market processes, meaning companies must keep pace with modern approaches. Technology marketers should capitalize on the latest interactive technologies and trends to address shifting buying dynamics and changing expectations for site experiences. O ...

Analyst(s):   Alan Antin   |   Jess Walker
Research Aug 2024
... Access Research Already a Gartner client? The execution of digital transformations often encounters challenges due to their complexity. To accelerate and ensure successful transformation outcomes, executive leaders should adopt adaptive program management practices that are cyclical, measured and resi ...

Analyst(s):   Joanne Kopcho   |   Sarah Davies
Premium Research Aug 2024
... In the future, organizations will need to incorporate the value of current ways of working into their technology investment decision frameworks. By establishing a role of a digital devil’s advocate, technology leaders can prevent the inadvertent loss of the enterprise’s current valuable traditions. O ...

Analyst(s):   Akash Jain   |   Anurag Raj
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