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Premium Research Jan 2024
... Tech CMOs and their teams must be able to say “no” to internal stakeholders to prioritize high-value strategic initiatives. This session will explore how to manage conflicting priorities with strength and diplomacy for mutual respect and shared business benefits. About the Speaker Session Description L ...

Analyst(s):   Michele Buckley   |   Susan Graeme
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Premium Research Jun 2024
... To optimize technology marketing strategies, tech CMOs should use their peers’ marketing benchmarks to inform 2025 marketing plans, including investment priorities, brand, demand generation and account-based marketing. Session Description Gartner Research ...

Analyst(s):   Jenifer Silverstein   |   Christy Ferguson
Premium Research Mar 2024
... Lenovo is leveraging a private instance of a generative AI solution to create branded, proprietary content for partners, and internal sales and marketing teams. This webinar for product marketers will highlight their “content on demand” strategy for case studies, sales collateral and social media. Ab ...

Analyst(s):   Alan Antin   |   Susan Graeme
Premium Research Nov 2024
... Chris Howard is joined by Michelle DeClue, VP Analyst on the retail-consumer goods industry team, to explore the world of digital twins — and specifically twins of the customer. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Michelle DeClue   |   Chris Howard
Premium Research May 2024
... AI is a powerful technology that can boost an R&D organization’s innovativeness, decision making and operational excellence. Join a Gartner expert to understand the value AI offers to R&D leaders and the feasibility of its implementation. Session Description Learning Objectives Intended Audience Gartner ...

Analyst(s):   Wallace Puckett   |   Ella Yan
Premium Research Aug 2024
... Service provider pricing flexibility can reduce CAC by more than 50% and boost profitability by 25%. This session will present tech CEOs more than a dozen techniques that elevate pricing as a competitive differentiator and create more profitable deal structures. About the Speaker Session Description Le ...

Analyst(s):   Warren Johnstone   |   Don Ribar
Premium Research Nov 2024
... In complex global supply chains, robust supplier risk management is crucial. Supplier risk management solutions help identify, assess and mitigate supplier risks. Procurement technology leaders should use this tool to convey a compelling business case for budget and implementation support. Gartner Re ...

Analyst(s):   Martin Shreffler   |   Cian Curtin
Research Oct 2024
... Access Research Already a Gartner client? Change fatigue can lead to burnout, reduced productivity and change resistance among teams. Software engineering leaders can mitigate this fatigue by taking a developer-centric approach to change management, taking into account team well-being and buy-in. Overv ...

Analyst(s):   Philip Walsh   |   Akis Sklavounakis
Premium Research Jun 2024
... Software engineering leaders must align organizational structures and delivery models to maximize effectiveness in delivering business outcomes. Two operating model archetypes position software engineering leaders to adapt their strategies and build the business case for organizational change. Sessio ...

Analyst(s):   Dave Micko   |   Donna Scott
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