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Research Dec 2024
... Access Research Already a Gartner client? Today’s service experience is a “choose your own adventure,” putting the customer in a difficult position of having to navigate a myriad of channels and information to find an answer. Customer service and support leaders should build an intelligent front door ...

Analyst(s):   Jennifer MacIntosh   |   John Quaglietta
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Premium Research Nov 2024
... Supply chain leaders responsible for strategy often turn to COEs to drive the future of capability but struggle to spur change and transformation without thoughtful design. Use this research to close gaps in the organizing process and empower COEs to drive their strategic mandate. Overview Introductio ...

Analyst(s):   Matthew Matsko   |   Alan O'Keeffe
Premium Research Dec 2024
... Gartner’s sales process self-assessment shows a dismal conversion rate of 1% of all sales accepted leads. Tech CEOs can increase the sales conversion by building buyer personas and mapping their business needs to customers’ strategic priorities, and helping to drive consensus to warrant investment. D ...

Analyst(s):   Warren Johnstone   |   Charlie Xu
Premium Research Dec 2024
... Many CIOs struggle to tell the "story" of their digital transformation efforts in ways that their CxO peers both connect with and feel motivated by. This podcast looks at how CIOs can construct a compelling narrative around their digital transformations that demonstrates value and achieves buy-in. Ga ...

Analyst(s):   Darren Topham   |   Kristin Moyer
Premium Research Nov 2024
... Hopper’s generative AI-powered interactive voice response delivers seamless self-service issue resolution in the voice channel. Customer service and support leaders can use Hopper’s strategy to implement low-effort, conversational issue resolution with GenAI. Gartner Research ...

Analyst(s):   Emily Potosky   |   Olivia Foster
Research Nov 2024
... Access Research Already a Gartner client? Branding impacts marketing performance, yet the product marketer’s role in branding can be ambiguous. This research highlights how product marketers can boost brand impact by improving the alignment between product positioning and differentiation and brand pos ...

Analyst(s):   Jen Singleton   |   Mark Stanyer
Premium Research Nov 2024
... Digital commerce leaders must focus on alignment of architecture and business outcomes prior to vendor selection. Use this research to identify which approach to digital commerce platform architecture is best for your organization and evaluate key solution attributes. Overview Strategic Planning Assum ...

Analyst(s):   Aditya Vasudevan   |   Mike Lowndes
Research Dec 2024
... Access Research Already a Gartner client? Commercial teams’ demand for actionable insights can seem insatiable to sales operations leaders responsible for building an analytics function. Apply this framework to design sales analytics capabilities that will improve sales decision making and help drive ...

Analyst(s):   Steve Rietberg   |   Nate Eisinger
Premium Research Nov 2024
... A large portion of logistics costs come from inbound logistics; however, suppliers are often responsible for logistics cost, control and visibility when terms are negotiated by procurement. Logistics leaders need to decide whether taking control of inbound logistics will benefit their organizations. ...

Analyst(s):   Sergio Coelho   |   Brian Whitlock
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