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Premium Research Apr 2025
... Business cases often contain inaccurate benefits, leading to misaligned stakeholder expectations, poor prioritization and inadequate value capture. Program and portfolio management leaders can apply this case study to create an end-to-end process for estimating and tracking an initiative’s benefits. ...

Analyst(s):   Woojin Choi   |   Elissa Ungerman
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Premium Research Apr 2025
... Executive FastStart helps new CIOs make a quick impact and deliver in their first year across four key areas of focus. By leveraging Gartner tools and insights specific to new-to-role transitions, new CIOs can quickly and effectively meet expectations, manage risk and build their executive brand. Abo ...

Analyst(s):   Kevin Smith   |   Michael Parks
Research Apr 2025
... Access Research Already a Gartner client? Everything generates log telemetry, making log monitoring and analysis solutions crucial for understanding system and service health and accelerating problem diagnosis. Use this Market Guide to understand the diversity of solutions available and select the pro ...

Analyst(s):   Gregg Siegfried   |   Pankaj Prasad
Premium Research Apr 2025
... Many martech implementations fail to deliver desired ROI due to inadequate stakeholder buy-in across functions and regions. Marketing operations leaders can use this research to learn how Nissan secured cross-functional buy-in and designed outcomes-focused use cases for a global CDP rollout. Gartner ...

Analyst(s):   Julia Multedo   |   Aparajita Mazumdar
Research Apr 2025
... Access Research Already a Gartner client? Role design is the most effective productivity lever for elevating sales performance. CSOs should use this framework to simplify seller actions and design seller roles. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Robert Lesser   |   Greg Hessong
Premium Research Apr 2025
... The U.S. Treasury Department suffered a major breach of sensitive email content due to an administrative account takeover attack. This event is another in a series of high-profile breaches that should motivate every cybersecurity leader to prioritize identity threat detection and response programs. M ...

Analyst(s):   Paul Rabinovich   |   Peter Firstbrook
Premium Research Nov 2024
... Current market conditions challenge buyer confidence, widening the divide between confident adopters and others. Our latest Big Book of Technology Buying Behavior explores these trends and offers strategies for product leaders to succeed with B2B customers, regardless of their position on this chasm ...

Analyst(s):   Derry Finkeldey   |   Garrett Astler
Premium Research Apr 2025
... As the GenAI market continues innovating at a frenetic pace, opportunities abound for designing and delivering impactful features. Product managers at ISVs can boost GenAI and agentic AI adoption by embedding content creation, content consumption and tech creation capabilities in their offerings. Ove ...

Analyst(s):   Radu Miclaus   |   Jim Hare
Premium Research Apr 2025
... Retail execution management solutions help consumer goods companies and retailers adhere to their promotional agreements by tracking events and providing actionable insights. CG CIOs can use this guide to identify and evaluate REM solution vendors to support their digital business transformation ini ...

Analyst(s):   Ellen Eichhorn   |   Tom Nolan
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