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Premium Research Apr 2025
... Customer success teams primarily use retention, a lagging metric, to track results. To prove business impact, revenue and retention leaders should also focus on metrics that highlight customer progression through life cycle stages including onboarding, adoption, value realization and expansion. Overv ...

Analyst(s):   Ray Pun   |   Jennifer MacIntosh
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Research Apr 2025
... Access Research Already a Gartner client? CISOs often struggle to convey the business value of security metrics, leading to poor engagement from business leaders. An executive scorecard helps CISOs organize and report cybersecurity ODMs and discuss cybersecurity risk and cost tradeoffs in the context ...

Analyst(s):   Will Candrick   |   Sam Olyaei
Premium Research Nov 2024
... General counsel should map out executive orders and new measures enacted by President Donald Trump’s administration to anticipate risks and opportunities — and to determine the organization’s exposure and response. Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Dian Zhang   |   Laura Cohn
Premium Research Apr 2025
... Nearly all software engineering organizations offer AI tools to their developers, but adoption of and satisfaction with these tools is low. This research provides insights into areas of staff dissatisfaction with AI and offers proven practices to improve productivity. Overview Introduction Analysis Gart ...

Analyst(s):   Neha Agarwal   |   Raveena Gandhi
Premium Research Apr 2025
... FP&A leaders typically use leading indicators to inform or pressure test assumptions. FP&A leaders can use this guide to establish and expand their range of leading indicators, increasing the impact of leading indicators in decision-making. Overview Conclusion Gartner Recommended Reading Gartner Researc ...

Analyst(s):   Salina Fessehazion   |   Clement Christensen
Premium Research Dec 2024
... Ever-changing market, buyer and competitive landscapes require tech providers to adapt their GTM strategy and execution to drive maximum impact. This webinar presents the key areas of focus for product marketing leaders in 2025. Session Description Learning Objectives Gartner Recommended Reading Gartner ...

Analyst(s):   Rahim Kaba   |   Todd Berkowitz
Premium Research Apr 2025
... SS&C Blue Prism developed a collaborative approach to turn competitive intelligence into product, sales and marketing impact. Product marketing leaders can use this case study to learn how to build strong cross-functional relationships that drive alignment and impactful results, powered by CI. Case O ...

Analyst(s):   Rahim Kaba   |   Chris Meering
Premium Research Apr 2025
... Commoditization of stand-alone security functionalities requires ASM product managers to consider expanding their capabilities to support a wider set of CTEM program phases. This will align with buyers’ demand for integrated solutions and provide expanded market opportunities. Overview Analysis Gartner ...

Analyst(s):   Ruggero Contu   |   Mitchell Schneider
Premium Research Mar 2024
... Procurement technology leaders building a strategy for automating the source-to-pay process struggle to identify whether one vendor can meet their requirements. The reality is that most organizations need a mix of suites alongside specialty vendor solutions to deliver optimal results. More Detail Gart ...

Analyst(s):   Chaithanya Paradarami   |   Micky Keck
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