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Research Jan 2025
... Access Research Already a Gartner client? Procuring IBM Passport Advantage software without a properly defined price request results in missed cost savings and noncompliance risks. Sourcing, procurement and vendor management leaders can use Gartner’s RFQ template to customize Passport Advantage price ...

Analyst(s):   Chris Middlebrook   |   JoAnn Rosenberger
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Premium Research Jan 2025
... Supporting employees’ career growth improves business outcomes. However, less than half of employees are satisfied with their organizations’ career development opportunities. Talent management leaders can use strategies from this note to support employees’ career development. Overview Data Insights Gar ...

Analyst(s):   Nandini Raghav   |   Megha Yadav
Premium Research Mar 2025
... This hiring guide tool provides information to help PMO leaders source and hire the right talent for the project manager role. The attached deck contains data on the global demand, market salary and key skills to enable informed hiring decisions. When to Use Gartner Research ...

Analyst(s):   Shilpa Pental   |   Swarnima Pandey
Premium Research Jan 2025
... As marketers and communicators embrace GenAI, their success will ride in part on teaching AI about their brand. This #Hashtags Podcast episode explains how understanding the current limitations and how to overcome them will help CMOs and CCOs more fully seize on the opportunities GenAI represents. Ov ...

Analyst(s):   Dorian Cundick   |   Andrew Frank
Premium Research Feb 2025
... Product leaders can use this interactive data tool to identify circumstances under which organizations in various industries formally assess providers. These insights can help providers develop a deeper understanding of how B2B buyers across industries approach technology-related decisions. Data Insi ...

Analyst(s):   Mansimran Narang   |   Sruthi Nair
Research Jan 2025
... Access Research Already a Gartner client? Finance teams seeking increased value from AI investments often struggle to identify and prioritize the right use cases. CFOs can use Gartner’s Finance AI Opportunity Radar to select optimal AI use cases for their organizations based on intended outcomes and f ...

Analyst(s):   Marco Steecker   |   Twisha Sharma
Premium Research Mar 2025
... Enterprise marketplaces increase digital commerce profitability with less inventory and more monetization options and improve efficiency by having sellers managing their processes. Key selection factors include efficiency-enhancing functionality and multibusiness model and multiproduct type support. ...

Analyst(s):   Jason Daigler   |   Sandy Shen
Premium Research Jan 2025
... Sales operations leaders often focus on usage metrics to assess sales tech adoption, which is misleading and fails to reveal how technology enables sales outcomes. By reimagining adoption through the lens of utility, leaders can tie sales tech to effective seller action, measurable success, and ROI. ...

Analyst(s):   Guy Wood   |   Luke Tipping
Premium Research Feb 2025
... Consumer goods companies are claiming and gaining market share through strategic brand building, digital personalization and ecosystem partnerships. Key tech trends include ERP alignment, AI-ready data and machine customers. CIOs should use these tech themes to secure their companies’ futures. Overvi ...

Analyst(s):   Michelle DeClue   |   Ellen Eichhorn
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