... Senior executives are set to increase marketing’s accountability over brand strategy in the next three to five years. Brand leaders can use this research to understand how to leverage AI to simplify their data collection process, enhance competitive analysis and efficiently draft a brand strategy. Ov ...
Analyst(s): Julie Reeves | Priyanka Parthasarathi
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... CHROs are rethinking their skills-building strategies to keep up with rapid changes prompted by U.S. policies. A promise-based skills strategy allows organizations to redeploy talent and build skills sustainably by enabling existing employees to contribute while building in-demand skills. More Detail ...
... The 2024 Gartner Business Outcomes of Technology Survey revealed key insights regarding retail buying behaviors. This research will help product leaders identify how retailers leverage technologies for various use cases to optimize their product offering and go-to-market strategies. Overview Gartner R ...
... Access Research Already a Gartner client? Industrial manufacturers have responded positively to implementing IoT solutions which enable product servitization business models. Product leaders can target industrial manufacturers with IoT design patterns to enable product servitization and equipment-as-a ...
... Advanced messaging channels, including WhatsApp, are a largely untapped resource for marketing. This research discusses strategic use cases for WhatsApp that can extend mobile touchpoints throughout the customer journey, engage younger audiences and facilitate two-way conversations. More Detail Gartne ...
... MES solutions are foundational to digital manufacturing. The MES market is adapting as the existing vendor community pivots to newer technologies like AI and IoT to keep pace with startups. Manufacturing strategy leaders should use this research to navigate the evolving MES market. Overview Strategic ...
Analyst(s): Christian Hestermann | Jake Cunningham
... Legal and compliance leaders can learn from two organizations to build generative AI tools for their overstretched teams to improve program effectiveness, streamline repetitive work — and win back time for making judgments critical to the business. Gartner Recommended Reading Gartner Research ...
... As AI enables new sales technology capabilities, many leaders invest in new solutions not knowing how they will fit into existing systems and processes. Sales operations leaders must prepare for rapid technology and process changes by building a strategic roadmap with an AI-first approach. Overview St ...
... Culture is constantly evolving and yet can be quite difficult to change. Join this webinar to learn best practices for CCOs on how to define a lasting organizational culture from the ground up and effectively activate that culture amid a fatigued workforce. Gartner Research ...