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Premium Research Jan 2025
... As marketers and communicators embrace GenAI, their success will ride in part on teaching AI about their brand. This #Hashtags Podcast episode explains how understanding the current limitations and how to overcome them will help CMOs and CCOs more fully seize on the opportunities GenAI represents. Ov ...

Analyst(s):   Dorian Cundick   |   Andrew Frank
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Premium Research Feb 2025
... Product leaders can use this interactive data tool to identify circumstances under which organizations in various industries formally assess providers. These insights can help providers develop a deeper understanding of how B2B buyers across industries approach technology-related decisions. Data Insi ...

Analyst(s):   Mansimran Narang   |   Sruthi Nair
Research Jan 2025
... Access Research Already a Gartner client? Finance teams seeking increased value from AI investments often struggle to identify and prioritize the right use cases. CFOs can use Gartner’s Finance AI Opportunity Radar to select optimal AI use cases for their organizations based on intended outcomes and f ...

Analyst(s):   Marco Steecker   |   Twisha Sharma
Premium Research Mar 2025
... Enterprise marketplaces increase digital commerce profitability with less inventory and more monetization options and improve efficiency by having sellers managing their processes. Key selection factors include efficiency-enhancing functionality and multibusiness model and multiproduct type support. ...

Analyst(s):   Jason Daigler   |   Sandy Shen
Premium Research Jan 2025
... Sales operations leaders often focus on usage metrics to assess sales tech adoption, which is misleading and fails to reveal how technology enables sales outcomes. By reimagining adoption through the lens of utility, leaders can tie sales tech to effective seller action, measurable success, and ROI. ...

Analyst(s):   Guy Wood   |   Luke Tipping
Premium Research Feb 2025
... Consumer goods companies are claiming and gaining market share through strategic brand building, digital personalization and ecosystem partnerships. Key tech trends include ERP alignment, AI-ready data and machine customers. CIOs should use these tech themes to secure their companies’ futures. Overvi ...

Analyst(s):   Michelle DeClue   |   Ellen Eichhorn
Premium Research Apr 2025
... Explore how higher education is strategically organizing for GenAI governance. This infographic illustrates key insights from the sector and evaluates implications for higher education CIOs. Overview Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Paul Riley   |   Tony Sheehan
Premium Research Feb 2025
... Gartner research shows most legal departments are not prepared to implement their legal technology systems. General counsel can improve tech effectiveness by using this infographic to understand the characteristics of a digitally ready legal team. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Maesea McCalpin   |   Nate Berman
Premium Research Feb 2025
... GenAI has allowed investment services CIOs to automate much, but not without concerns over accuracy. Learn how Soochow developed a multiagent AI workflow to address these issues and automate the investment advisory process from information retrieval to presentations delivered by AI avatars. Gartner R ...

Analyst(s):   Ali Merji   |   Uri Lerner
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