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Premium Research Jul 2024
... Many enterprise architecture leaders struggle to break the misconception that their role in information architecture ends with a well-architected data environment. By collaborating with D&A and incorporating business context, EA leaders can help generate new insights and greater business value. Gartn ...

Analyst(s):   Lucas Kobat   |   Auria Asadsangabi
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Premium Research Jul 2024
... B2B organizations are eager to understand how their peers are using GenAI to launch innovative customer experiences. Revenue and retention leaders can use this research to pinpoint specific use cases and the value GenAI brings to customer experience programs. Overview Data Insights Gartner Research ...

Analyst(s):   Don Scheibenreif   |   Maria Marino
Premium Research Jul 2024
... The way executive teams lead can significantly impact an organization’s culture, performance and employee experience. Leadership profiling provides executive leaders a framework for understanding and addressing executive leadership dynamics and enhancing team performance. Overview Introduction Analysis ...

Analyst(s):   Jennifer Carter   |   Matt Hancocks
Research Jul 2024
... Access Research Already a Gartner client? Heads of enterprise architecture functions struggle with support when focusing on enforcing compliance. This research will help leaders develop comprehensive metrics, enabling them to assess advice consumption, predict impact and provide mitigation recommendat ...

Analyst(s):   Alana Nolan   |   Philip Allega
Research Jul 2024
... Access Research Already a Gartner client? Generative AI continues to dominate the 2024 Hype Cycle even as rising costs threaten to scramble its progression, putting marketers’ roadmaps on a new trajectory. Digital marketing leaders can use this research to identify technologies and innovations to help ...

Analyst(s):   Tia Smart   |   Claudia Ratterman
Research Jul 2024
... Access Research Already a Gartner client? Many corporate controllers lack the desired visibility into the key milestones and underlying detail of the accounting close. Use this research to establish a comprehensive set of close activities and understand how to leverage technology to drive close effici ...

Analyst(s):   Mike Helsel   |   Hilary Richards
Research Feb 2025
... Access Research Already a Gartner client? Finance organizations often struggle with their data readiness for AI use. FP&A leaders can use this tool to diagnose their data quality and accessibility by rating different data criteria and leveraging the composite scores to determine their data readiness f ...

Analyst(s):   Rajat Pandey   |   Valeria Di Maso
Premium Research Feb 2025
... This presentation showcases eight high-value use-case examples of AI and generative AI in banking from the 2024 Gartner Eye on Innovation Awards for Financial Services. Bank CIOs can use these examples to better understand how banks are using AI innovations to advance business outcomes. Gartner Resea ...

Analyst(s):   Thatcher Dunlap   |   Jasleen Kaur Sindhu
Premium Research Feb 2025
... Many B2C brand leaders struggle to measure and communicate the value of brand health. Use this research to learn how to improve brand health measurement capabilities by collecting competitive brand equity data and driving alignment across corporate and product brand health measurement. Overview Introd ...

Analyst(s):   Carlos Guerrero   |   Nick Monroe
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